Marketing Automation Expert

Dignify; Belgium; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Company car

Cafeteria plan

Meal vouchers

Training opportunities

Freelancers welcome

Job summary

Dignify is seeking a Marketing Automation Expert to own end-to-end campaigns from business requirements to technical delivery. You will craft audiences, segmentation logic and automated workflows within Adobe Campaign, ensuring precise targeting across channels.

The role emphasizes data-driven decision making, collaboration with Product Owners and content teams, and significant exposure to cross-channel customer journeys.

Qualifications

• Around 5+ years of relevant experience in Marketing Automation.
• Strong hands-on experience with an enterprise Marketing Automation platform, preferably Adobe Campaign.
• Knowledge of SQL and experience building complex campaigns, workflows and audiences.

Responsibilities

• Own Marketing Automation campaigns from business requirements to technical implementation.
• Create target audiences and segmentation logic for campaigns.
• Determine inclusion/exclusion criteria based on data.
• Build new campaigns and automated workflows in Adobe Campaign.
• Create and optimize customer journeys across channels.
• Translate business requirements into executable campaigns and workflows.
• Work with customer data and database structures for accurate targeting.
• Collaborate with stakeholders, Product Owners and content teams.
• Participate in Agile/Scrum rituals and ticket-based workflows.
• Optimize existing workflows and share best practices.

Skills

Marketing Automation

Campaign management

SQL

Agile/Scrum

English

Dutch/French language

Tools

Adobe Campaign

Salesforce Marketing Cloud

Bloomreach

Selligent

Braze

Job description

Marketing Automation Expert

Hybrid: 2x/week Brussels | Full-time |

Do you have a strong background in Marketing Automation and enjoy turning business requirements and customer data into smart, targeted campaigns?

Dignify is looking for an experienced Marketing Automation Expert .

In this role, you’ll work at the crossroads of marketing, data and technology . Your main focus? Translating business needs into the right audiences, targeting logic and automated campaigns.

You’ll be working with Adobe Campaign within a complex, data-driven environment. Previous Adobe Campaign experience is definitely an asset, but experience with another enterprise Marketing Automation platform can be equally relevant.

What you'll do

You’ll take ownership of Marketing Automation campaigns from business requirements to technical implementation.

You will:

• Create target audiences and segmentation logic for marketing campaigns
• Determine which customers should be included or excluded based on business requirements and available customer data
• Build new campaigns and automated workflows from scratch in Adobe Campaign
• Create and optimize customer journeys across different communication channels
• Translate business requirements into technically executable campaigns and workflows
• Work with customer data and database structures to create accurate selections and targeting
• Collaborate closely with business stakeholders, Product Owners and content teams
• Participate in an Agile way of working , including regular stand-ups and ticket-based requirements
• Optimize existing workflows and campaign logic where possible
• Share your Marketing Automation expertise and best practices with colleagues

The use cases can vary widely. You might, for example, identify a specific audience based on customer characteristics or events and translate this into the right campaign, communication or commercial follow-up.

At the heart of your role is one key question: who is the right audience for this campaign?

What we're looking for

• Around 5+ years of relevant experience in Marketing Automation, campaign management or a closely related domain
• Strong hands-on experience with an enterprise-level Marketing Automation platform, preferably Adobe Campaign but can be another platform .
• Knowledge of SQL
• Experience building complex campaigns, workflows, audiences and customer segments
• Strong understanding of targeting and selection logic, including inclusion and exclusion criteria
• Comfortable working with customer data and database structures
• Able to translate business requirements into concrete Marketing Automation solutions
• Strong communication skills and experience working with both technical and business stakeholders
• Comfortable collaborating with Product Owners, business teams and content specialists
• A proactive, structured and detail-oriented way of working
• Experience with Agile/Scrum ways of working
• Experience with cross-channel customer journeys and personalized campaigns
• Good command of English
• Good command of Dutch and/or French ; understanding of the other national language is a plus

What makes you the right fit?

This isn't a role where you simply receive a campaign brief and press a button.

You're comfortable digging into a business requirement, asking the right questions and figuring out how it can be translated into the right audience, segmentation logic and campaign flow .

You enjoy the technical side of Marketing Automation, but you're equally comfortable collaborating with business stakeholders, a Product Owner or content colleagues to turn their requirements into a working solution.

And even if Adobe Campaign isn't the platform you've used before, you're comfortable learning a new Marketing Automation environment and applying the expertise you've built with other tools.

What you'll enjoy @ Dignify

Joining Dignify means combining a challenging project with the expertise, opportunities and atmosphere of a specialized Marketing Automation team.

You can look forward to:

• Being surrounded by experienced Marketing Automation and technology specialists who are happy to share their knowledge and support your growth
• Becoming part of a growing company where your expertise and ideas can make a real impact
• Building expertise across leading Marketing Automation platforms such as Adobe Campaign, Salesforce Marketing Cloud, Bloomreach, Selligent and Braze
• Working on challenging, data-driven customer experience and Marketing Automation projects
• Continuous opportunities for training, learning and certifications
• Growing your career within Marketing Automation, customer experience and MarTech
• Working with well-known companies across industries such as retail, publishing, travel and healthcare
• Enjoying a vibrant, down-to-earth workplace where expertise and having fun go hand in hand
• An attractive and competitive salary package , including a company car, cafeteria plan, meal vouchers and other benefits
• Prefer working independently? We're also open to freelancers