Marketing Automation Developer

ClearSource; Brussel Hoofdstad; Hybrid; EUR 83.000 - 152.000; Teilzeit

Zusammenfassung

ClearSource in Brussels, Belgium is seeking a Freelance Marketing Automation Developer to join the Marketing & Digital team on a long-term, hybrid basis.

You will contribute with Salesforce Marketing Cloud to produce and maintain 100+ emails, landing pages, forms and tools, while personalising journeys and ensuring governance and quality.

The role focuses on delivering timely campaign blocks and collaborating with go-to-market managers to drive performance for both B2C and B2B.

Qualifikationen

• At least three years' experience in marketing automation.
• Experience with Salesforce Marketing Cloud and customer data platforms.
• Ability to design personalised customer experiences and journeys across channels.

Aufgaben

• Translate campaign briefs into engaging, on-brand experiences across emails, landing pages, forms and digital tools.
• Build and deliver campaign assets in Salesforce Marketing Cloud including emails, landing pages and forms.
• Personalise content using customer data to create relevant journeys across channels with AMPscript and other scripting languages.
• Develop and optimise email templates, visuals and icons to boost campaign performance.
• Govern assets in Salesforce Marketing Cloud ensuring security and quality.
• Support testing, implementation and rollout of new marketing automation capabilities.

Kenntnisse

Marketing automation

Campaign management

Data-driven

Stakeholder management

Ausbildung

Bachelor's degree

Master's degree

Engineering background

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

AMPscript

Scripting languages

Jobbeschreibung

Freelance Marketing Automation Developer, Brussels , Hybrid

Long-term, until end 2027

Current context

Within the Marketing & Digital team, marketing automation plays a key role in realizing personalized customer experiences and optimizing digital campaigns. The Marketing Automation Developer contributes, with Salesforce Marketing Cloud, to the annual production and maintenance of 100+ e-mail campaigns, interactive tools, landing pages and forms. These communications are both commercial and transactional

in nature,and represent our client's main outreach to both B2C and B2B customers.

Mission of the role - Key Deliverables

Your input are the campaign briefings of the go-to-market managers in the team. Your responsibility is to

create excellent output, with timely delivery of the required campaign building blocks (mails, scripts, pages, forms, tools). You take clear ownership, communicate transparently and act as a true team-player.

Tasks

• Customer experience design: Translate campaign briefs into engaging, user-friendly, on-brand and personalized customer experiences across emails, landing pages, in-app notifications, forms and digital tools.
• Campaign production: Build and deliver campaign assets in Salesforce Marketing Cloud, including emails, landing pages, in-app notifications, forms, content blocks and digital tools.
• Personalisation and journey orchestration: Use customer attributes and behavioural data to personalize content and create relevant campaign journeys across channels, using AMPscript and other scripting languages where required.
• Template and visual optimisation: Develop and continuously improve engaging, on-brand email templates, and adapt or create supporting visuals, logos and icons to enhance campaign performance.
• Platform governance: Manage the security, quality and governance of assets hosted in Salesforce Marketing Cloud.
• Innovation and enablement: support with the testing, implementation and roll-out new marketing automation capabilities, including Marketing Cloud Next and relevant AI-enabled functionalities.

Knowledge & experience

• Experience: At least three years' experience in marketing automation, preferably in a B2C services environment, with a strong focus on campaign performance and optimisation.
• Marketing technology: Hands-on knowledge of Salesforce Marketing Cloud and customer data platforms such as Salesforce Data 360/Data Cloud, including segmentation, activation and journey orchestration.
• Digital expertise: Keep up to date with web development trends, technologies and best practices, and apply this knowledge to improve digital campaign experiences and solutions.
• Communication and stakeholder management: Communicates clearly, proactively and respectfully, both orally and in writing, and collaborates effectively with business and technical stakeholders.
• Delivery and ownership: Strong project management skills and end-to-end ownership, with the ability to manage a busy campaign schedule, investigate root causes and turn complex issues into practical solutions.
• Analytical breadthand depth: Able to deep-dive into technical or operational issues while

maintaining a broader view of related processes, data models and agentic workflows to propose holistic solutions.

• Mindset and customer focus: Proactive, pragmatic and solution-oriented, with curiosity for results-driven innovation in automation and AI, and a strong commitment to representing customer needs.
• Education and working style: Bachelor's or master's degree in business, communication, engineering, IT or a related field, with the ability to multitask and work independently in a rigorous, structured way.