Medior Digital Marketeer

24Flow - shop floor management and production scheduling platform; Oost-Vlaanderen; Hybrid; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Meal vouchers

Group and hospitalization insurance

Laptop, phone & data plan

CAO90 bonus plan

Job summary

24Flow is seeking a hands-on medior digital marketeer who takes full ownership of our digital channels to increase qualified inbound leads. You will manage the marketing engine end-to-end, from website and YouTube optimization to marketing automation, lead nurturing, and partner marketing.

You will monitor performance, identify underperforming areas, and implement improvements with a strong bias toward automation and data-driven decision making.

Qualifications

• 3–5 years of experience in digital marketing or marketing operations.
• Hands-on experience with marketing automation tools (HubSpot, Mailchimp, Pardot).
• Solid knowledge of SEO & GEO, Google Analytics, Semrush, WordPress, RankMath.
• Experience managing a LinkedIn company presence.
• B2B marketing experience in a high-tech software company is a plus.
• Analytical mindset with ability to track, report and improve performance.

Responsibilities

• Owns and optimizes website, YouTube, SEO and GEO efforts, monitoring keywords and issues.
• Sets up and manages outbound email campaigns via marketing automation tools.
• Executes lead nurturing through newsletters and customer communications.
• Manages LinkedIn presence and explores paid opportunities.
• Tracks performance across marketing stack and reacts to trends.
• Tests and implements new marketing tools with focus on automation.
• Improves AppExchange presence for lead generation.
• Supports event marketing and partner marketing activities.

Skills

Digital marketing

Marketing operations

Marketing automation

SEO & GEO

Google Analytics

LinkedIn presence

B2B marketing

Analytical mindset

AI tools experimentation

English & Dutch

Tools

HubSpot

Mailchimp

Pardot

Job description

Are you our next Medior Digital Marketeer?

24Flow is a fast-growing, investor-backed software company transforming how make-to-order and engineer-to-order manufacturers plan and execute operations. Our modular platform, built on Salesforce, helps high-mix, low-volume production companies streamline short-term scheduling, reduce work-in-progress, and empower operators with digital support.

We're looking for a hands-on medior digital marketeer who takes real ownership of our digital channels. Your mission: increase the volume of qualified inbound leads, and you own the numbers that prove it.

Your Role

You independently run our digital marketing engine. You don't wait for instructions: you monitor, spot what's broken or underperforming, fix it, and report on it. You work to a process, follow through on actions, and know our product and customers well enough to market them credibly.

• Website, YouTube, SEO & GEO Management: Maintain and optimize our websites and YouTube presence, identify and monitor keywords, fix technical issues, and ensure content stays current
• Marketing Automation: Set up and manage outbound email campaigns using marketing automation tools
• Lead Nurturing: Execute newsletter campaigns and regular email communications to customers and partners
• Social Media Execution: Manage our LinkedIn presence, create posts, and explore LinkedIn or alternative advertising opportunities
• Performance Tracking: Own website traffic, lead conversion, and key metrics across our marketing stack. You notice trends and act before anyone has to ask
• Digital Tool Testing: Research, test, and implement new marketing tools, with a strong drive towards automation
• AppExchange Optimization: Improve our presence and lead generation on Salesforce AppExchange (Salesforce's B2B app store)
• Event Marketing Support: Support trade shows, webinars, and industry events with existing marketing materials, and take on part of the admin work every event brings
• Partner Marketing: Coordinate marketing activities with partners, including updates and joint communications

You Bring

• 3-5 years of experience in digital marketing or marketing operations
• Hands-on experience with marketing automation tools (HubSpot, Mailchimp, Pardot, etc.)
• Solid knowledge of SEO & GEO, Google Analytics, Semrush, WordPress, RankMath or similar, or proven digital proficiency to get up to speed very fast
• Experience managing a LinkedIn company presence
• B2B marketing experience, preferably in a high-tech software company
• Analytical mindset: you track, report, analyze, and improve on performance metrics
• A passion for experimenting with new marketing and AI tools. Claude and NotebookLM are your best friends
• A strong drive to understand our business, our customers' world, and the true value our product brings
• Fluent in English & Dutch

How You Work

• You are well organized: you prioritize, keep focus, and follow up on your actions
• You are proactive, come up with new creative ideas, and bring a strong sense of urgency
• You communicate openly and transparently, including when something isn't working

Key Success Metrics

• Primary KPI: Increase in qualified inbound leads month-over-month
• Supporting Metrics: Website visitor growth, AppExchange lead generation, LinkedIn follower and engagement growth, email campaign performance and deliverability, marketing automation campaign effectiveness

What We Offer

• Competitive salary
• Flexible, hybrid working culture
• 32 holidays per year
• Meal vouchers
• Group and hospitalization insurance (0% own contribution)
• Laptop, phone & mobile data plan
• Eco vouchers
• CAO90 bonus planBudget for marketing tools and training
• Be part of a high-impact team shaping the future of manufacturing

Why You'll Love Working With Us

At 24Flow, you'll find the speed and ownership of a scale-up backed by experienced founders and investors. We combine digital innovation with real-world production expertise. You'll have the freedom to test new tools and approaches, with direct visibility into how your efforts drive business growth.