Brussels Hybrid: Senior Marketing Automation Expert

Dignify; Belgium; Hybrid; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Company car

Cafeteria plan

Meal vouchers

Training opportunities

Freelancers welcome

Job summary

Dignify is seeking a Marketing Automation Expert to own end-to-end campaigns from business requirements to technical delivery. You will craft audiences, segmentation logic and automated workflows within Adobe Campaign, ensuring precise targeting across channels.

The role emphasizes data-driven decision making, collaboration with Product Owners and content teams, and significant exposure to cross-channel customer journeys.

Qualifications

• Around 5+ years of relevant experience in Marketing Automation.
• Strong hands-on experience with an enterprise Marketing Automation platform, preferably Adobe Campaign.
• Knowledge of SQL and experience building complex campaigns, workflows and audiences.

Responsibilities

• Own Marketing Automation campaigns from business requirements to technical implementation.
• Create target audiences and segmentation logic for campaigns.
• Determine inclusion/exclusion criteria based on data.
• Build new campaigns and automated workflows in Adobe Campaign.
• Create and optimize customer journeys across channels.
• Translate business requirements into executable campaigns and workflows.
• Work with customer data and database structures for accurate targeting.
• Collaborate with stakeholders, Product Owners and content teams.
• Participate in Agile/Scrum rituals and ticket-based workflows.
• Optimize existing workflows and share best practices.

Skills

Marketing Automation

Campaign management

SQL

Agile/Scrum

English

Dutch/French language

Tools

Adobe Campaign

Salesforce Marketing Cloud

Bloomreach

Selligent

Braze

Job description

Dignify is seeking a Marketing Automation Expert to own end-to-end campaigns from business requirements to technical delivery. You will craft audiences, segmentation logic and automated workflows within Adobe Campaign, ensuring precise targeting across channels.

The role emphasizes data-driven decision making, collaboration with Product Owners and content teams, and significant exposure to cross-channel customer journeys.