Key Account Manager Retail

John Martin S.A; Waterloo; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Company car with fuel card

Annual performance bonus

Meal vouchers

Eco-vouchers

Group insurance (pension plan)

Hospitalisation insurance

Laptop

Job summary

John Martin S.A. is seeking a Commercial talent to join as Key Account Manager Retail in Waterloo, Belgium. You will own two top food retailers and hard discounters, turning shopper insights into winning shelf space while driving long-term value.

You will report to the Head of Sales (Benefralux) and lead account strategy, negotiations, and joint business plans with a strong focus on FMCG in the beer sector. A dynamic, growth-friendly environment awaits.

Qualifications

• 2–5 years of commercial experience in FMCG or related roles.
• Experience in KAM, Category Manager, or Field Sales within Belgian retail is a plus.
• Fluent multilingual capabilities: Dutch, French, English preferred for Benelux markets.
• Strong numerical and budget-tracking skills.

Responsibilities

• Develop account strategy, negotiate annual plans, and drive joint business plans for key accounts.
• Collaborate with cross-functional teams to analyze sell-in/sell-out data and convert insights into sales growth.
• Forecast sales volumes, manage promotional budgets, and monitor profitability of accounts.
• Ensure smooth execution of promotional plans and maintain accurate administrative follow-up.

Skills

KAM experience

Job description

Who We Are

At John Martin, Beverage isn't just a business—it’s in our DNA! The Company is brewing and distributing iconic beers & beverages since 1909, we are an independent family-owned company based in Waterloo, bringing legendary brands like GORDON, DEN OS, BOURGOGNE DES FLANDRES, WATERLOO, TIMMERMANS, MAREDRET, MARTIN’S, and GUINNESS operating in more than 50 countries. We combine over a century of heritage with a fresh, continuous drive to innovate. If you’re looking for a flat structure, a passionate team, real autonomy, and an environment where work is taken seriously without taking ourselves too seriously, welcome to the family!

About the Role

We are looking for a commercial talent with a genuine passion for FMCG and the beer sector to join us as Key Account Manager Retail. Reporting directly to the Head of Sales (Benefralux), you will take full ownership (from A to Z) of managing 2 of the Top 3 Food Retailers in Belgium + Hard Discounters (HD). We don't just sell volume; we build long-term value. As a true Business Developer, your focus will be on understanding shopper needs and turning opportunities into winning shelf space.

Your Key Missions:

• Crafting Growth: Drive account strategy, annual negotiations, and joint business plans for your assigned key accounts.
• Brewing Synergies: Work hand-in-hand with cross-functional teams to analyze sell-in/sell-out data and convert shopper insights into commercial success.
• Mastering the Numbers: Forecast sales volumes, manage promotional budgets, monitor profitability, and keep full control of account financials.
• Hands-on Execution: Ensure seamless delivery of promotional plans while keeping administrative follow-up sharp, accurate, and structured.

About Your Profile

• Experience: 2 to 5 years of commercial experience in FMCG (e.g., as a KAM, Category Manager, Field Sales Manager with exposure to Belgian retail).
• Passion & Spirit: You love the beverage/beer sector, you are energetic, pragmatic, and status quo is definitely not in your vocabulary!
• Sales DNA: A natural commercial intuition combined with solid financial acumen and a result-oriented mindset.
• Team Player: You enjoy working cross-functionally, sharing best practices, and celebrating team wins together.
• Languages: Trilingual Dutch / French / English (essential for navigating the Benelux retail landscape).
• Detail-Oriented: Rigorous with numerical data, budget tracking, and account reporting.

What We Offer

• Competitive Package: Attractively structured salary package tailored to your experience level.
• Comprehensive Benefits: Company car with fuel card, annual performance bonus, meal vouchers & eco-vouchers, group insurance (pension plan), hospitalization insurance, laptop.
• Flexibility & Growth: Real career growth opportunities within international environment.
• Vibrant Workplace: A modern, friendly office in Waterloo with a great atmosphere and regular team moments to celebrate our successes.