Key Account Manager Retail

Generations Recruitment; Brussel; On-site; EUR 60,000 - 90,000; Full time

Job summary

Generations Recruitment is assisting a leading international FMCG group in Belgium to recruit a Key Account Manager – Retail. You will own the strategic retail portfolio, including Carrefour and Intermarché, and drive in-store execution with a dedicated field sales force.

The role requires 3+ years as a KAM in Belgian FMCG, strong negotiation and P&L skills, advanced Excel modelling, and fluent French with professional English; Dutch is a plus.

Qualifications

• 3+ years of proven experience as a Key Account Manager in Belgian FMCG.
• Experience managing Carrefour, Delhaize, Colruyt or Intermarché.
• Strong in annual negotiations, trade spend optimisation and P&L management.
• Advanced financial and analytical skills, including Excel modelling, promo ROI and pricing strategies.
• Native or bilingual French and fluent professional English; Dutch is an asset.

Responsibilities

• Own end-to-end commercial responsibility for a strategic portfolio of retail customers.
• Manage the customer P&L from Net Sales through to Gross Profit; lead annual negotiations.
• Translate central agreements into effective in-store execution with a field sales team.
• Collaborate across functions to translate commercial strategy into field execution and shared objectives.

Skills

Account management

Negotiation

P&L management

Financial analysis

Excel modelling

English fluency

French language

Dutch (asset)

Job description

• Our client is a leading international company with a strong portfolio of globally recognised brands and a well-established presence in the Belgian market.
• Operating in a dynamic and competitive FMCG environment, the organisation combines the strength of an international group with the agility and entrepreneurial mindset of its local commercial teams.
• The Belgian commercial organisation works closely with major retail partners to develop brand presence, strengthen customer relationships and deliver sustainable business performance.
• Cross-functional collaboration between Key Account Management, Category Development, Commercial Excellence, Revenue Growth Management and Field Sales is central to its success.

Role & Responsibilities

As Key Account Manager – Retail for the " French Connection", you will have end-to-end commercial responsibility for a strategic portfolio of retail customers, primarily Carrefour and Intermarché, as well as the international Eureca Buying Alliance.

Reporting to the Sales Director Belgium – Off-Trade, you will own the customer P&L from Net Sales through to Gross Profit, leading annual negotiations, managing commercial investments and developing customer strategies that deliver sustainable and profitable growth.

In a category where growth is increasingly challenging, success will depend on your ability to maximise absolute Gross Profit in euros, optimise trade investments and balance customer expectations with the company's financial objectives.

Beyond strategic account management, you will play an important role in translating central commercial agreements into effective in-store execution by working closely with a dedicated field sales force of 10 representatives.

You will join a close-knit team of Key Account Managers, working collaboratively across functions while benefiting from the autonomy to make decisions, act quickly and seize commercial opportunities.

Candidate Profile

• Minium 3 years of proven experience as a Key Account Manager in the Belgian FMCG sector, managing major retailers such as Carrefour, Delhaize, Colruyt or Intermarché.
• Strong expertise in annual negotiations, commercial agreements, trade spend optimisation and customer P&L management.
• Very advanced financial and analytical skills, including Excel modelling, promotional ROI and pricing strategies.
• Native or bilingual French and fluent professional English; Dutch is an asset.
• Strong commercial drive and negotiation skills, with the ability to lead field sales teams, drive in-store execution and deliver measurable business results.

What's in it for you?

• Join a dynamic local organisation within an international group, where initiative, accountability and the ability to seize opportunities are valued.
• This role offers strong exposure to senior commercial leadership, with full ownership of strategic retail accounts and the opportunity to influence business performance and profitability, while providing leadership and direction to a dedicated field sales force.
• You will join a close-knit, highly collaborative team where teamwork is central to success, working hand in hand with fellow Key Account Managers and cross-functional stakeholders to translate commercial strategy into effective field execution and deliver shared business objectives.