Key Account Manager - Bel Belgium

Michael Page (Belgium); Eigenbrakel; On-site; EUR 65,000 - 90,000; Full time

Job summary

Bel Group in Belgium seeks a seasoned Key Account Manager to drive growth with strategic retail partners. You will develop customer business plans, negotiate agreements and coordinate cross-functional teams to deliver category performance.

With 3–5 years in FMCG/Retail, fluency in Dutch or French and strong English, you will bring analytical skills and a commercial mindset to build lasting partnerships within a family-owned, sustainability-focused organisation.

Qualifications

• 3–5 years of relevant experience in FMCG, Retail or OTC environments.
• Experience in Account Management, Customer Development, Category Management, Trade Marketing or Key Account Management.
• Exposure to negotiations with retail customers is highly desirable.
• Experience within a large international organisation is ideal.
• Strong commercial mindset with excellent analytical abilities.
• Fluent Dutch or French with a good knowledge of English.

Responsibilities

• Develop and implement customer business plans aligned with Bel's commercial strategy.
• Manage strategic retail accounts.
• Drive profitable sales growth, market share and category performance.
• Lead annual negotiations and customer agreement discussions.
• Identify growth opportunities and proactively develop new business initiatives.
• Build strong customer partnerships and long-term collaboration plans.
• Coordinate closely with cross-functional teams including Marketing, Category Management, Supply Chain, Finance, Revenue Growth Management and Sales Operations.
• Monitor performance, analyse customer data and recommend corrective actions when needed.
• Ensure excellent execution of promotional and commercial plans.

Skills

Commercial mindset

Analytical abilities

Dutch

French

English

Job description

• Join Bel as a Key Account Manager
• Join a purpose-driven FMCG leader behind iconic brands

About Our Client

At Bel Group, they believe that healthier food is the future. As a leading international family-owned food company, Bel is behind some of the world's most loved brands, including Babybel, Kiri, Boursin and Maredsous.
What makes Bel different from many traditional FMCG companies is their long-term vision, strong entrepreneurial culture and genuine commitment to sustainability. Their mission is simple: provide healthier and more responsible food for all. As a family-owned business, they focus on sustainable growth rather than short-term financial pressure, creating an environment where people can develop, contribute and build lasting careers.
To further strengthen our Belgian Retail team, they are looking for a Key Account Manager to manage some of their most strategic retail partnerships.

Job Description

As a Key Account Manager Retail at Bel your responsibilities are:

• Develop and implement customer business plans aligned with Bel's commercial strategy.
• Manage strategic retail accounts
• Drive profitable sales growth, market share and category performance.
• Lead annual negotiations and customer agreement discussions.
• Identify growth opportunities and proactively develop new business initiatives.
• Build strong customer partnerships and long-term collaboration plans.
• Coordinate closely with cross-functional teams including Marketing, Category Management, Supply Chain, Finance, Revenue Growth Management and Sales Operations.
• Monitor performance, analyse customer data and recommend corrective actions when needed.
• Ensure excellent execution of promotional and commercial plans.

The Successful Applicant

• 3 to 5 years of relevant experience in FMCG, Retail or OTC environments.
• Experience in Account Management, Customer Development, Category Management, Trade Marketing or Key Account Management.
• Exposure to negotiations with retail customers is highly desirable.
• Experience within a large international organisation is ideal.
• Strong commercial mindset with excellent analytical abilities.
• Fluent Dutch or French with a good knowledge of English.

What's on Offer

• Work for a leading international FMCG group with iconic brands.
• Family-owned company with a long-term vision and strong values.
• Genuine commitment to sustainability, healthier nutrition and responsible growth.
• Strong internal culture focused on collaboration, development and trust.