Hybrid Senior Demand Gen Architect | ABM & SaaS Growth

Lansweeper; Oost-Vlaanderen; Híbrido; EUR 58.000 - 87.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Meal vouchers

Ecocheques

Vacation payout in June

13th month

20 days holiday + 12 ADV days + 12 PH

Health & protection insurance

Employer-paid pension

Hybrid work setup with home office

Flexible Income Plan

Descripción de la vacante

Lansweeper is seeking a Senior Manager, Demand Generation to own and scale the global pipeline engine. You will lead integrated demand gen and ABM initiatives to generate qualified pipeline, accelerate opportunities, and support revenue growth.

The role focuses on strengthening pipeline contribution, improving campaign performance visibility, and aligning with Sales (ITO audience). This is a high-impact leadership position in a cybersecurity/IT asset intelligence company.

Formación

• 7+ years of experience in B2B Demand Generation within SaaS (cybersecurity, IT, or enterprise software preferred).
• Proven track record of building and scaling pipeline generation programs that drive measurable revenue impact.
• Strong expertise in Account-Based Marketing (ABM) strategy and execution (experience with Nrich, 6sense, or Demandbase preferred).
• Hands-on experience with Salesforce CRM and Pardot (marketing automation).
• Strong analytical skills with experience building dashboards, interpreting attribution models, and forecasting pipeline.

Responsabilidades

• Own the end-to-end Demand Generation strategy, including paid media, SEO/SEM, email marketing, webinars, content syndication, events, and direct mail.
• Build and execute integrated, multi-touch B2B demand generation campaigns that generate net-new pipeline and accelerate active opportunities.
• Lead and optimize Account-Based Marketing (ABM) programs using platforms such as Nrich; align closely with Sales on target account strategy.
• Set and deliver against quarterly pipeline sourced and pipeline influenced targets in partnership with Sales leadership.
• Track, analyze, and optimize performance using Salesforce, Pardot, Power BI, and ABM analytics, driving continuous A/B testing and ROI improvement.

Conocimientos

ABM strategy

B2B demand generation

Campaign optimization

Sales alignment

Pardot

Salesforce CRM

Data analytics

Herramientas

Salesforce

Pardot

Power BI

Nrich

6sense

Demandbase

Descripción del empleo

Lansweeper is seeking a Senior Manager, Demand Generation to own and scale the global pipeline engine. You will lead integrated demand gen and ABM initiatives to generate qualified pipeline, accelerate opportunities, and support revenue growth.

The role focuses on strengthening pipeline contribution, improving campaign performance visibility, and aligning with Sales (ITO audience). This is a high-impact leadership position in a cybersecurity/IT asset intelligence company.