Hybrid Demand Gen Marketer – SaaS & ABM Growth

Sofico; Zwijnaarde; Hybride; EUR 55 000 - 85 000; Plein temps

Avantages offerts par ce poste

Hybrid working

Flexible hours

Generous vacation days

Company car / mobility budget

Meal vouchers

Insurance

EV charging facilities

Onboarding program

Career development

Team events

Résumé du poste

SOFICO, based in Zwijnaarde (Ghent), is seeking a Demand Generation Marketeer to grow our business by generating qualified leads and developing multi-channel demand generation campaigns.

You will create and optimize ABM programs, manage content, email campaigns, webinars and events, and work closely with Sales to nurture opportunities.

Join our international team, enjoy hybrid working, flexible hours and a dynamic tech environment shaping mobility software.

Qualifications

• Experience in B2B demand generation, ideally in SaaS, software or automotive.
• Strong knowledge of multi-channel campaigns and ABM.
• Proficient with CRM, marketing automation and analytics.
• Analytical, organized and results-driven.
• Fluent in English, comfortable in a fast-growing tech environment.

Responsabilités

• Develop and execute multi-channel demand generation campaigns.
• Create and optimize ABM campaigns for key accounts.
• Manage content, email campaigns, webinars and events.
• Work closely with Sales to generate and nurture qualified leads.
• Track campaign performance and optimize based on data.
• Support pipeline growth and increase brand awareness in automotive software.

Connaissances

B2B demand generation

Multi-channel campaigns

ABM

CRM systems

Marketing automation

Analytics tools

Analytical mindset

Communication & stakeholder mgmt

English proficiency

Outils

CRM systems

Marketing automation

Analytics tools

Description du poste

SOFICO, based in Zwijnaarde (Ghent), is seeking a Demand Generation Marketeer to grow our business by generating qualified leads and developing multi-channel demand generation campaigns.

You will create and optimize ABM programs, manage content, email campaigns, webinars and events, and work closely with Sales to nurture opportunities.

Join our international team, enjoy hybrid working, flexible hours and a dynamic tech environment shaping mobility software.