Global CRM Campaigner – Hybrid, Data-Driven Email Marketing

Whirlpool Corporation; Grimbergen; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid work arrangement

Global team environment

Job summary

Whirlpool Corporation is seeking a CRM Campaigner to lead end-to-end CRM campaigns, coordinating localization across markets and monitoring performance to optimize engagement. You will analyze customer data for segmentation and opportunities, and work with Marketing, Brand, and E-commerce to ensure CRM integrity.

The role offers hybrid work with 4 days in Grimbergen and remote Fridays, joining a global team focused on improving customer engagement and retention through data-driven marketing.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, or related field.
• Strong analytical skills with proficiency in Microsoft Excel.
• Hands-on experience using CRM platforms (e.g., Salesforce, Braze).
• Experience using analytics and visualization tools such as GA4 and Looker.
• Familiarity with Agile or Kanban methodologies.
• Understanding of collaborative tools such as Miro, Figma, and Jira.

Responsibilities

• Lead end-to-end CRM campaign execution, from strategy definition to delivery across promotional and lifecycle communications.
• Coordinate translation and localization workflows across regional markets to ensure content relevance and quality.
• Monitor and evaluate the performance of CRM campaigns, providing actionable insights for optimization.
• Analyze customer data to identify segments, behaviors, and opportunities for targeted CRM initiatives.
• Support the development and execution of CRM strategies to enhance customer engagement and retention.
• Create dashboards and reports to communicate key performance metrics and findings to stakeholders.
• Collaborate with cross-functional teams (Marketing, Brand, E-commerce) to ensure CRM integrity and alignment on initiatives.
• Conduct A/B testing to evaluate the effectiveness of CRM messaging, timing, and offers.
• Stay updated on CRM best practices, tools, and industry trends to drive continuous improvement.

Skills

Strong analytical skills

Agile/Kanban experience

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Data Analytics, or related field

Tools

Salesforce

Braze

GA4

Looker

Miro

Figma

Jira

Job description

Whirlpool Corporation is seeking a CRM Campaigner to lead end-to-end CRM campaigns, coordinating localization across markets and monitoring performance to optimize engagement. You will analyze customer data for segmentation and opportunities, and work with Marketing, Brand, and E-commerce to ensure CRM integrity.

The role offers hybrid work with 4 days in Grimbergen and remote Fridays, joining a global team focused on improving customer engagement and retention through data-driven marketing.