CRM Campaigner

Whirlpool, Inc.; Grimbergen; Hybrid; EUR 45,000 - 65,000; Full time

Job summary

Whirlpool Corporation in Grimbergen is seeking a CRM Campaigner to lead newsletter strategy, coordinate multi-market campaigns, and analyze behavioral trends to optimize CRM initiatives.

You will work in a hybrid setup with four days in the Grimbergen office and remote on Fridays, collaborating with Marketing, Brand, and E-commerce teams to enhance engagement and retention.

Qualifications

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
• Strong analytical skills with proficiency in Microsoft Excel.
• Hands-on experience using CRM platforms (e.g., Salesforce, Braze).
• Experience using analytics and visualization tools such as GA4 and Looker.
• Familiarity with Agile or Kanban methodologies.
• Understanding of collaborative tools such as Miro, Figma, and Jira.

Responsibilities

• Lead end-to-end CRM campaign execution, from strategy definition to delivery across promotional and lifecycle communications.
• Coordinate translation and localization workflows across regional markets to ensure content relevance and quality.
• Monitor and evaluate the performance of CRM campaigns, providing actionable insights for optimization.
• Analyze customer data to identify segments, behaviors, and opportunities for targeted CRM initiatives.
• Support the development and execution of CRM strategies to enhance customer engagement and retention.
• Create dashboards and reports to communicate key performance metrics and findings to stakeholders.
• Collaborate with cross-functional teams (Marketing, Brand, E-commerce) to ensure CRM integrity and alignment on initiatives.
• Conduct A/B testing to evaluate the effectiveness of CRM messaging, timing, and offers.
• Stay updated on CRM best practices, tools, and industry trends to drive continuous improvement.

Skills

Analytical skills

Excel

CRM platforms

Education

Bachelor’s degree in Business/Marketing/Data Analytics

Tools

Salesforce

Braze

GA4

Looker

Jira

Job description

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

This role is part of the Customer Relationship Management (CRM) and Digital Marketing team, responsible for leveraging data to enhance customer engagement, retention, and value through email marketing.

This role in summary

The CRM Campaigner is responsible for newsletter strategy and execution, multi-market coordination, campaign performance monitoring, and the analysis of behavioral trends to provide insights and recommendations that optimize CRM strategies and drive business objectives.

Hybrid working with 4 days per week in our Grimbergen office and remote working on Fridays.

Your responsibilities will include

• Lead end-to-end CRM campaign execution, from strategy definition to delivery across promotional and lifecycle communications.
• Coordinate translation and localization workflows across regional markets to ensure content relevance and quality.
• Monitor and evaluate the performance of CRM campaigns, providing actionable insights for optimization.
• Analyze customer data to identify segments, behaviors, and opportunities for targeted CRM initiatives.
• Support the development and execution of CRM strategies to enhance customer engagement and retention.
• Create dashboards and reports to communicate key performance metrics and findings to stakeholders.
• Collaborate with cross-functional teams (Marketing, Brand, E-commerce) to ensure CRM integrity and alignment on initiatives.
• Conduct A/B testing to evaluate the effectiveness of CRM messaging, timing, and offers.
• Stay updated on CRM best practices, tools, and industry trends to drive continuous improvement.

Minimum requirements

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
• Strong analytical skills with proficiency in Microsoft Excel.
• Hands-on experience using CRM platforms (e.g., Salesforce, Braze).
• Experience using analytics and visualization tools such as GA4 and Looker.
• Familiarity with Agile or Kanban methodologies.
• Understanding of collaborative tools such as Miro, Figma, and Jira.

Preferred skills and experiences

• A Global Mindset & Collaborative Spirit: You enjoy working with different cultures and collaborating with various teams to adapt global ideas so they resonate with local audiences.
• An Eye for Detail & Strong Organizational Skills: You naturally take pride in the finer points, spot mistakes easily, and can manage multiple projects simultaneously without losing focus.
• Curiosity for Customer Voice & Privacy: You care about what customers think and feel, bringing a baseline understanding of customer feedback frameworks like NPS alongside a respect for data privacy.
• Clear, Friendly Communication: You can translate numbers into stories, making complex data easy and engaging to understand for teammates across marketing, sales, and tech.
• A Creative Spark: You are familiar with design best practices, specifically when it comes to email creation and visual hierarchy.
• A Roll-Up-Your-Sleeves Attitude: You thrive in a dynamic, fast-moving environment where you can take real ownership of your work, learn on the fly, and continuously try new things.

What we offer

Join our supportive, close-knit team at KitchenAid, where collaboration and great work really matter. You'll be part of a vibrant international team with opportunities to develop yourself and grow your career. In this role, you'll have a real chance to shape where the company is headed and dive into exciting projects. We pride ourselves on a welcoming, positive atmosphere where everyone helps each other thrive. If you love working in an agile environment and want to be part of a dynamic global culture, you'll fit right in as a true KitchenAid’er!

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.