Field Sales Representative (Belgium)

Zenchef; Brussel Hoofdstad; On-site; EUR 42,000 - 70,000; Full time

Job summary

Zenchef is seeking a Field Sales role to grow its presence in Wallonia, focusing on Hainaut and Namur. You will introduce restaurant owners to Zenchef’s reservation and management solutions, build relationships, and convert opportunities into customers.

This field-based position requires meeting clients face-to-face, developing market insights, and achieving ambitious sales targets across the territory in Belgium.

Qualifications

• Fluency in French; Dutch or English a plus.
• Passion for sales, hospitality, and building strong customer relationships.
• Strong communication, negotiation, and presentation skills.
• Proactive, independent mindset with field experience.
• Results-driven with motivation to hit targets.
• Strong organisational skills and CRM proficiency.
• Previous experience in B2B sales or hospitality is an advantage.
• Valid driving licence and willingness to travel in territory.

Responsibilities

• Actively prospect restaurant owners in your territory and build a sales pipeline.
• Meet owners and decision-makers in person to present Zenchef solutions.
• Manage the full sales cycle from first contact to contract signature.
• Negotiate and close new business opportunities.
• Achieve monthly targets for signed contracts and recurring revenue.
• Keep your CRM and opportunities up to date.
• Develop understanding of the local restaurant market and competitors.

Skills

French fluency

Dutch or English a plus

Sales passion

Communication

Negotiation

Presentation skills

Independent/Proactive

B2B/hospitality experience

Tools

CRM tools

Job description

About Zenchef

Imagine working in an environment that feels like the best dinner you’ve ever had: dynamic, welcoming, and driven by passion. Hospitality Tech Group brings together the strengths of Zenchef and CoverManager — two complementary leaders combining their expertise into one independent, global hospitality technology team. We operate under the Zenchef brand in France, Benelux, and the DACH region, and under CoverManager in the Iberian Peninsula, Italy, and Latin America.

We connect restaurants and their guests through technology — and hospitality is at the heart of everything we do. Progress is our compass, and we always move forward together.

Ready to join us? Take a seat! — especially if your favorite activity is dining out.

Our values

Hospitality at heart: We are hospitality experts, bringing genuine care and deep industry knowledge to everything we do — for our clients and our colleagues alike.

Better together: We put people first and succeed as one team — supporting each other, learning from one another, and continuously improving through shared knowledge and feedback.

Progress over perfection: We believe in the power of progress. We prioritise action over idealism to unlock our full potential and achieve exceptional results.

Hospitality at Heart — Your mission

You will help grow Zenchef’s presence in Wallonia, primarily across the Hainaut and Namur regions. Your mission is to introduce restaurant owners to our restaurant management and reservation solutions, build strong relationships, and turn sales opportunities into new customers.

This field-based role is ideal for someone who enjoys meeting people, developing business opportunities, and achieving ambitious sales targets.

Better Together — Your team

You will join the Sales team and collaborate with Sales, Marketing, Onboarding, and Customer Success to support Zenchef’s growth in Belgium.

You will contribute to the team’s collective success by sharing insights from the field and developing a strong understanding of the local restaurant market and its competitors.

Progress over perfection — What you’ll do

• Actively prospect restaurant owners within your territory, identify new customers, and build a strong sales pipeline.

• Meet restaurant owners and decision-makers face-to-face, present and demonstrate Zenchef’s solutions, and tailor your approach to their needs.

• Manage the entire sales cycle, from first contact to contract signature, negotiating and closing new business opportunities.

• Achieve monthly targets for signed contracts and Monthly Recurring Revenue (MRR).

• Keep your sales activities and opportunities up to date in the CRM.

• Develop your understanding of the local restaurant market and competitors.

• Collaborate with Sales, Marketing, Onboarding, and Customer Success teams.

Your secret ingredient — What you bring

You’re one of us if you have a passion for hospitality, are generous with your support and honest with your feedback, and are eager to learn and make progress. Are you the person who books the restaurant and chooses the wine? Then you’ll feel right at home with us. You also bring:

• Fluency in French. Knowledge of Dutch or English is a plus.

• A passion for sales, hospitality, and building strong customer relationships.

• Strong communication, negotiation, and presentation skills.

• A proactive and independent mindset, with confidence working in the field.

• A results-driven attitude, persistence, and motivation to achieve targets.

• Strong organisational skills and confidence using CRM tools.

• Previous experience in B2B sales, field sales, or the hospitality industry is an advantage.

• A valid driving licence and willingness to travel throughout your assigned territory.

Above all, we’re looking for a true sales hunter — someone who enjoys being on the road, opening doors, building relationships, and closing deals. You take ownership of your territory, stay positive when facing challenges, and contribute to the success of the entire team.