Sales Representative Retail Brussels

Generations Recruitment; Brussel Hoofdstad; On-site; EUR 42,000 - 66,000; Full time

Job summary

Generations Recruitment in Brussels is seeking a proactive Field Sales Executive to grow the client’s Brussels region, focusing on hot lunch stations in supermarkets and developing direct relationships with retailers.

You will build on an established local network, train store personnel about products and corner setups, maximize product placement, and explore new business opportunities while balancing hunting and farming in a changing market.

Qualifications

• Minimum 2 years of field sales experience, ideally in food or FMCG.
• Fluent French; comfortable with English in meetings.
• Established local network in Brussels convenience retail.
• Autonomous, organized and adaptable as priorities evolve.

Responsibilities

• Optimize sales growth in Brussels supermarkets and petrol stations.
• Develop direct relationships with retail outlets in the region.
• Secure new store placements across multiple retail chains.
• Train store personnel about products and corner setups.
• Maximize product placement and introduce new products with optimal corner setups.

Skills

Field sales exp

Brussels retail network

French fluency

Autonomous and organized

English proficiency

Dutch an advantage

Job description

What's in it for you?

• Join a human-sized, dynamic and innovative company committed to quality and excellence, with strong values.
• Enjoy genuine autonomy to organize your customer visits and develop your sector, with support from the Benelux Regional Manager and a collaborative team.
• Develop an established customer portfolio while exploring new business opportunities in the Brussels region.
• Benefit from practical product training and field coaching to build your expertise and support your success.

About the role & company

Our client is a French company specializing in hot lunch stations in supermarkets, with 120 dedicated employees and a focus on genuine craftsmanship. Over two-thirds of the workforce is involved in in-house production, ensuring the highest quality by handling all processes from scratch – from making pizza dough to fresh vegetables and local meats. All products are 100% natural without additives, delivered with complete packaging solutions.

The challenge:

• Optimize sales growth in "proxy" supermarkets & petrol stations within Brussels.
• Develop direct business relationships with retail outlets in the region.
• Secure new store placements across various retail chains.
• Train and educate store personnel about our client products and corner setups.
• Maximize product placement and introduce new products, ensuring optimal corner setups.

About the ideal candidate

• You bring minimum 2 years relevant field sales experience, ideally in food or FMCG, with a strong understanding of Brussels convenience retail and an established local network
• You are a food lover
• You enjoy a mix of hunting and farming (50/50)
• You are autonomous, organized and accountable, while remaining flexible as priorities evolve in a growing company.
• You are fluent in French and comfortable participating in meetings and working with colleagues in English. Dutch is an advantage.