Sales Representative Belgium region Brussels - Leuven - Flanders

Farm Frites International; Brussel; On-site; EUR 42,000 - 64,000; Full time

Job summary

Farm Frites International in Belgium is seeking a Sales Representative to acquire new customers and manage long-term relationships in the foodservice market across Brussels–Leuven–Flanders. You will network in kitchens and on the road, translate chefs' needs into commercial opportunities, and collaborate with Sales, Marketing, and Supply Chain to deliver excellent customer experiences.

The role offers a hands-on, entrepreneurial environment in a fast-growing family business with regional travel

Qualifications

• 2–7 years of sales experience in foodservice, FMCG, or hospitality.
• Fluent in Dutch, French and English.
• Willingness to travel within the region.

Responsibilities

• Develop and grow your customer portfolio in the assigned region.
• Build long-term relationships with end-users and wholesalers.
• Identify opportunities, negotiate agreements, and drive plans.
• Organize product presentations, kitchen tests, and activations.
• Maintain CRM updates and accurate pipeline management.
• Collaborate with Sales, Marketing, Supply Chain and Customer Service.

Skills

Communication

Relationship building

Travel willingness

Sales experience

CRM knowledge

Education

MBO 3–4 / HBO

Tools

Salesforce

Job description

Are you the new Sales Representative at Farm Frites, with strong commercial drive, a hands‑on mindset, and a passion for building customer relationships in the foodservice market? Then keep reading!

We Are Looking For a

SALES REPRESENTATIVE BELGIUM

Fulltime, Region Brussels - Leuven - Flanders

Farm Frites is a major international player in the foodservice sector. We serve operators in more than 100 countries with fries, potato specialties, and appetizers. As a fast‑growing, family‑owned company with strong entrepreneurial roots, we aim to further expand our leading position worldwide.

Your Role:

As Sales Representative, your focus is on acquiring new customers and managing long‑term relationships within the foodservice end‑user segment. Depending on your experience, you will work with small to mid‑size regional customers or with larger and more complex end‑users and wholesalers.

You are a strong networker who thrives in kitchens, on the road, and close to your customers. You understand what chefs, buyers, and foodservice operators need and translate this into commercial opportunities for Farm Frites.

• Develop and grow your customer portfolio within your assigned region.
• Build strong, long‑term relationships with end‑users and wholesaler representatives.
• Identify opportunities, negotiate agreements, and execute commercial plans.
• Organize product presentations, kitchen tests, and activations.
• Monitor customer developments and share insights that support commercial decisions.
• Ensure excellent CRM updates and pipeline management (knowledge of SalesForce is a strong plus).
• Act with commitment, sense of urgency, and strong follow‑up discipline.
• Work closely with colleagues in Sales, Marketing, Supply Chain, and Customer Service to deliver the best customer experience.

Throughout your work, you embody our Farm Frites values: Family, Forward, Flexible & Fair.

Your Team:

You will be part of the Foodservice Sales Team, reporting to the Sales Manager Foodservice. You'll collaborate closely with our Marketing teams, Customer Service, Supply Chain, and local wholesaler partners to serve your customers and implement commercial plans effectively.

Education And Skills

• Vocational (MBO 3–4) or Advanced Vocational (MBO+/HBO), depending on seniority level.
• 2–7 years of experience in Sales, preferably in Foodservice, FMCG, or Hospitality.
• Strong communication and relationship‑building skills.
• Commercially sharp, hands‑on, and customer‑focused.
• Able to work independently with a structured and proactive approach.
• Analytical and comfortable working with data and CRM systems (SalesForce is a strong plus).
• Fluent in Dutch, French and English.
• Willingness to travel within your region.

Are You a Farm Friter?

• You are action‑oriented and always keep the customer in mind.
• You thrive in an entrepreneurial, no‑nonsense environment.
• You enjoy working with colleagues and communicate openly and directly (Family).
• You recognize opportunities and act quickly to capture them (Forward).
• You adapt easily to a dynamic market and customer needs (Flexible).
• You follow through on your commitments and act transparently and responsibly (Fair).
• You are passionate, enthusiastic, and proud to represent our brand.

What Do We Offer You?

Farm Frites is a key global player in the agri-food industry, yet still a true family business. With multiple production sites and sales offices worldwide, we offer a dynamic, international working environment.

As part of our team, you'll have the opportunity to develop your commercial skills, grow within your role, and build a meaningful career.