EMEA Premium Audio Sales & Marketing Leader

HARMAN; Diegem; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Employee discounts on HARMAN/Samsung (

HARMAN University learning programs

Be Brilliant recognition program

Job summary

HARMAN Automotive in Belgium is seeking a Sales and Marketing Manager for Premium Audio EMEA to own customer-facing audio sales, strategy, and brand marketing across Europe. You will engage with Toyota/Lexus teams and Harman internal groups, shaping opportunities from early technology engagement through launch and post-launch support.

The role demands deep OEM experience, leadership in multinational settings, and a strong English proficiency, with travel up to 30% and hybrid work from Diegem.

Qualifications

• 10+ years of relevant experience in B2B sales, brand marketing, business development, product management, or customer-facing program management.
• Experience designing and executing growth plans with OEM customers, including take-rate improvement, launches, dealer/salesforce engagement or local market activation.
• Proven ability to engage credibly with both technical and commercial stakeholders across customer and internal organizations.
• 5+ years of project/program coordination experience, gaining consensus and driving deliverables with cross-functional teams inside and outside the organization.
• 5+ years of leadership experience in a matrix environment, including direct or indirect leadership of diversified international teams.
• Strong analytical capability and natural curiosity to measure, test, learn and iterate to improve business results.
• Professional working proficiency in English, both written and spoken.

Responsibilities

• Lead customer-facing audio technical sales and business development for Toyota/Lexus EMEA, focused on JBL for Toyota and Mark Levinson for Lexus.
• Develop and execute strategic account plans that protect awarded audio business and create growth through broader trim access, special editions, model-year opportunities, launch support and take-rate initiatives.
• Build and maintain strong relationships with Toyota Motor Europe, Lexus Europe and key national markets
• Engage early in the product lifecycle to identify new vehicle and advanced-engineering opportunities, translate Harman audio roadmaps into customer value propositions, and pitch new technologies to Toyota/Lexus stakeholders.
• Coordinate audio concepts, demo cars, prototypes, technology shows and customer demonstrations with Harman Audio Product Management, Acoustics, Engineering, Program Management and Lifestyle Audio teams.
• Support pre-RFQ, RFI/RFQ and acquisition activities from an audio technical-sales perspective, including business cases, customer proposals, product concept alignment, technical-requirement clarification and internal gate preparation.
• Support development and launch phases by aligning customer expectations, product specifications, design changes, demo/prototype vehicles, launch plans, dealer/salesforce training and marketing support tools.
• Drive market integration by visiting key countries, understanding local sales and marketing plans, identifying opportunities and coordinating local activations, training, incentive campaigns and special editions.
• Coordinate with Marketing and PR teams to support pan-European and local customer events, media activities, vehicle launches, lifestyle activations and JBL/Mark Levinson brand engagement.
• Gather and analyze market data, competitive benchmarks, take-rate information and customer feedback to support business planning, product-roadmap alignment and sales growth decisions.
• Act as the internal coordinator across Sales, Product, Engineering, Marketing, Finance and Operations for Toyota/Lexus audio growth opportunities and customer engagement actions.

Job description

HARMAN Automotive in Belgium is seeking a Sales and Marketing Manager for Premium Audio EMEA to own customer-facing audio sales, strategy, and brand marketing across Europe. You will engage with Toyota/Lexus teams and Harman internal groups, shaping opportunities from early technology engagement through launch and post-launch support.

The role demands deep OEM experience, leadership in multinational settings, and a strong English proficiency, with travel up to 30% and hybrid work from Diegem.