E-Commerce & Omnichannel Manager

Longchamp; Brussel Hoofdstad; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Transport reimbursement

Staff discounts

Job summary

Longchamp, a world-renowned family business, is seeking an E-Commerce & Omnichannel Manager to base in our Brussels office. You will own Longchamp.com performance locally and drive a seamless brand experience across online and in-store touchpoints.

Reporting to the General Manager Benelux, you will collaborate with HQ, EMEA teams, and the marketing unit to grow traffic, optimise UX, and manage omnichannel strategies from acquisition to delivery.

Qualifications

• Around 5 years' experience in a similar e-commerce and omnichannel role.
• Master's degree in Digital Marketing or from a Business School.
• Fluent English and Dutch is compulsory; French is a plus.
• Strong command of traffic analysis, reporting tools, and optimisation.
• Knowledge of SFCC (Salesforce Commerce Cloud) is a plus.

Responsibilities

• Own the local performance of Longchamp.com from acquisition through to conversion.
• Partner with HQ and EMEA e-commerce teams to improve the online customer experience.
• Collaborate with marketing to strengthen traffic acquisition and its quality.
• Deliver data-driven strategies for a best-in-class user experience and e-merchandising.
• Oversee content updates and feed local insights to the Benelux market.

Skills

E-commerce strategy

Omnichannel

Web analytics

UX design

Traffic analysis

Education

Master's degree in Digital Marketing

Tools

SFCC

Job description

Joining Longchamp means becoming part of a world-renowned family business with over 70 years of craftsmanship, creativity, and innovation.

To strengthen our digital presence across the Benelux market, we are recruiting an E-Commerce & Omnichannel Manager, based in our Brussels office. Reporting to the General Manager Benelux, you will own the performance of Longchamp.com locally and drive a seamless, brand-consistent client experience across every online and in-store touchpoint.

By joining our team, you will help perpetuate our heritage of excellence and support ambitious, innovative retail projects.

YOUR MAIN RESPONSIBILITIES

1. Longchamp.com Management

You own the local performance of our e-commerce website, from acquisition through to conversion.

• Manage all online activity end to end, implementing the global e-commerce strategy to achieve the Maison's objectives.
• Partner with HQ and EMEA e-commerce teams to continuously improve the online customer experience.
• Work with the French marketing team to strengthen traffic acquisition and its quality.
• Deliver data-driven strategies for a best-in-class user experience, improving key levers such as search, cross-sell, and e-merchandising.
• Oversee the website content calendar and contribute to regular site updates.
• Own daily order case management in the PSP, and manage the e-commerce P&L across the website and marketplace.
• Feed local insights to the EMEA E-commerce Manager so the site reflects Benelux specificities, and research the market for new trends and features.

2. Omnichannel Experience

You ensure the client journey feels seamless and unmistakably Longchamp across every channel.

• Guarantee a consistent, brand-aligned client experience across all touchpoints.
• Monitor omnichannel functionalities (Click & Collect, Find in Store, E-reservation, Store-to-Web, Web-to-Store), ensuring operational guidelines are implemented locally and flagging optimisation needs.
• Track omnichannel KPIs (speed of dispatch, acceptance rate, returns, on-hold orders), working hand in hand with Customer Service.
• Contribute to defining and prioritising the roadmap of new omnichannel services, and benchmark new features.

3. E-Retail & E-Wholesale

You steward the brand's presence across online partners.

• Manage e-retail and e-wholesale partners, ensuring brand guidelines are respected throughout.
• Safeguard the integrity of product pages and the brand store.
• Update partners for each collection drop and brand highlight, driving commercial relationships and marketing activations.
• Deliver clear reporting, analysis, and recommendations.

WHAT YOU BRING TO THE TABLE

• Around 5 years' experience in a similar e-commerce and omnichannel role.
• A Master's degree in Digital Marketing or from a Business School.
• Confidence developing and managing an e-commerce and omnichannel strategy end to end.
• Strong command of traffic analysis, reporting tools, and optimisation, with excellent web analytics skills.
• Excellent understanding of UX and the customer journey.
• Solid knowledge of digital marketing levers and analytics/tracking tools.
• Knowledge of SFCC (Salesforce Commerce Cloud) is a plus.
• Fluent English and Dutch COMPULSORY, French knowledge is a plus

WHAT WE OFFER

• A competitive salary
• Benefits package including transport reimbursement and well-being initiatives.
• Generous staff discounts across our collections.
• Genuine professional development within a growing, family-owned House.
• An inclusive, people-first culture where creativity and excellence are shared values.
• Performance incentives recognising individual and team success.