E-Commerce Specialist

Samsonite; Oudenaarde; Sur place; EUR 45 000 - 65 000; Plein temps

Avantages offerts par ce poste

Competitive salary

Excellent pension scheme

Group insurance

Lunch and eco vouchers

Extra holidays

Growth opportunities

Résumé du poste

Samsonite is looking for an E-commerce Campaign Specialist to manage campaigns across 18 European markets from its Oudenaarde, Belgium headquarters. This role involves owning the ecommerce campaign calendar, executing impactful campaigns, and analyzing performance data to drive conversions.

The successful candidate will have 4–7 years of experience in ecommerce, strong agency management skills, and a proficient understanding of performance data platforms. This is a full-time permanent position with a competitive salary and benefits package.

Qualifications

• 4–7 years of experience in ecommerce, digital marketing or campaign management.
• Proven track record of managing campaign calendars across multiple markets.
• Strong agency management skills and experience with performance data.

Responsabilités

• Own the ecommerce campaign calendar and manage seasonal activations.
• Plan and lead end-to-end campaign execution across multiple channels.
• Analyze website performance data and provide optimization recommendations.

Connaissances

Ecommerce management

Digital marketing

Campaign management

Google Data Studio

Power BI

Performance analysis

Outils

Figma

Contentsquare

Description du poste

Who we are

Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail stores, websites and a variety of retail partners.

Job Description

Location: Oudenaarde, Belgium – EU Headquarters

Reports to: Senior Ecommerce Manager

Type: Permanent, full-time

Are you passionate about translating brand strategy into compelling e-commerce activations that drive real commercial results? Samsonite Europe Nv is looking for an E-commerce Campaign Specialist to lead the planning and execution of campaigns across our Samsonite brand in 18 European markets.

What You'll Do

Brand websites campaign planning

• Own the Samsonite ecommerce campaign calendar: seasonal activations, product launches, and promotional moments across 18 European markets
• Define website campaign mechanics, promotional tactics, and on-site activation strategy in alignment with brand, commercial, and retail goals
• Translate central content and campaign toolkits into effective on-site executions, adapting structure, messaging and layouts to fit channel‑specific needs and drive performance

Brand website campaign execution & rollout

• Plan and lead end‑to‑end campaign execution with the brand website as the primary channel, supported by secondary channels such as CRM, ensuring consistency, quality and timely delivery across EU markets
• Create campaign landing pages and emails, combining creative direction, customer insights and performance data to deliver impactful experiences that drive conversion
• Brief the agency on all campaign assets, on‑site content and market adaptations and hold them accountable to timelines, brand standards and performance outcomes
• Collaborate closely with content, design and digital teams to deliver well‑structured, conversion‑focused campaigns that meet brand standards
• Serve as the central coordination point between stakeholders: local markets, content teams, designers and digital teams, ensuring clarity, efficiency and high‑quality execution

Brand website performance, trading & optimisation

• Own website performance review across all key dimensions: campaign performance, channel contribution and local country dynamics using dashboarding such as Power BI/Google Data Studio and analytical platforms such as Contentsquare
• Go beyond reporting: analyse the data to understand the why behind performance trends, identify commercial opportunities and risks, and bring prioritised optimisation recommendations to the ecommerce team
• Run a structured weekly performance rhythm: sell‑out and trading trends shared with the ecommerce team, monthly country performance updates and post‑campaign reviews with clear learnings
• Act as the commercial eye on the website, connecting what is happening on‑site with channel, campaign, product and market dynamics to build a joined‑up picture of performance
• Feed performance insights directly back into campaign planning, briefing and agency direction, closing the loop between data and execution

What We're Looking For

Experience & Skills

• 4–7 years of experience in ecommerce, digital marketing or campaign management, ideally in a multi‑market consumer brand
• Proven track record of managing campaign calendars across multiple markets, from planning through to live execution
• Strong agency management skills: experienced in directing agency partners and holding them accountable to timelines, quality and brand standards
• Confident working with performance data daily: experience with Google Data Studio, Power BI and/or Contentsquare (or equivalent tools)
• Experience coordinating across multiple markets or country teams, comfortable managing competing priorities across geographies
• Comfortable learning ecommerce platforms and page building tools; experience with design tools like Figma or website builders is a plus
• Understanding of how campaigns connect to CRM and on‑site optimisation

Who You Are

• A strong communicator: you align cross‑functional teams, manage stakeholder expectations and translate strategy into clear direction
• Detail‑oriented on execution, but able to zoom out to the strategic picture and make prioritisation calls
• Performance‑driven mindset: you analyse data daily, understand the commercial implications and translate insights into strategic decisions
• Strong commercial acumen: you can connect on‑site performance to channel mix, product trends and market dynamics and turn that into a clear story for stakeholders
• Comfortable with pace and ambiguity: ecommerce moves fast, priorities shift and the best campaigns are the ones that adapt
• A collaborator by default: you bring people with you rather than working around them
• Fluent in English; additional European language a plus

What We Offer

• A strong compensation package – competitive salary aligned with your experience
• Excellent pension scheme – supporting your long‑term financial wellbeing
• Group insurance – comprehensive coverage for peace of mind
• Lunch and eco vouchers – daily convenience and added value
• Extra holidays – because balance matters
• A global brand environment – work with passionate colleagues across Europe
• Room to grow – develop your skills, bring your ideas and own the E‑commerce campaigns

Equal Opportunity Statement

Samsonite is an equal opportunity employer and is committed to promoting and maintaining a work environment in which all applicants, associates, customers and other individuals are treated with dignity and respect free from unlawful harassment, discrimination or retaliation.