Digital Analytics & Conversion Specialist F/M

Candriam; Brussel; Sur place; EUR 65 000 - 90 000; Plein temps

Résumé du poste

Candriam is seeking a Digital Analytics & Conversion Specialist F/M to be the central expert for digital performance measurement, analytics and conversion optimization. Based in Brussels, you will shape Candriam's analytics ecosystem and translate data into actionable insights for customer journeys, campaigns, and CRM activities.

You will collaborate with Marketing, Digital and IT teams to deliver reliable reporting, develop Power BI dashboards and identify optimization opportunities to maximize

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Data Analytics or related field.
• 5+ years of digital analytics, performance marketing or conversion optimization.
• Piwik PRO expertise and Power BI proficiency.
• Experience in financial services or regulated industries is an asset.
• Strong analytical mindset and stakeholder management and communication skills.

Responsabilités

• Define and maintain digital measurement frameworks and KPIs.
• Manage and optimize Piwik PRO tracking implementation.
• Develop and maintain Power BI dashboards and reporting solutions.
• Monitor website, campaign, CRM and social media performance.
• Analyze customer journeys and identify conversion opportunities.
• Support UX and CRO initiatives through data-driven recommendations.
• Produce regular performance reports for management and stakeholders.
• Ensure data quality, governance and reporting consistency.
• Collaborate with CRM, Web, Campaign and IT teams to improve digital performance.
• Support experimentation and testing initiatives.

Connaissances

Analytical mindset

Stakeholder management

Data storytelling

Conversion optimization

Web analytics

Formation

Master's Degree II / Bac+5

Outils

Piwik PRO

Power BI

SQL

Description du poste

Position description

Business unit

Communication - Digital & Social Media

Job title

Digital Analytics & Conversion Specialist F/M

Contract type

Permanent

Candriam Group Presentation

Candriam is a global multi-specialist asset manager and a recognized pioneer and leader in sustainable investment. For more than 25 years, Candriam has offered innovative and diversified investment solutions across many asset classes including fixed income, equities, absolute return , asset allocation and illiquid assets. As a Responsible Employer, Equal Employment Opportunity is crucial to Candriam. We are committed to building the best global team that represents a variety of backgrounds, perspectives, and skills. We provide an inclusive work environment and support wellbeing and work-life balance.

Mission

As part of Candriam's digital transformation, the Digital Analytics & Conversion Specialist is the central expert for digital performance measurement, analytics and conversion optimization.

The role is responsible for developing and evolving Candriam's digital analytics ecosystem, transforming data into actionable insights that enhance customer journeys, improve digital performance and support data-driven decision making across websites, campaigns, CRM activities and other digital platforms.

Working closely with marketing, digital and business teams, the specialist provides reliable reporting, develops performance dashboards and identifies optimization opportunities to maximize user engagement, conversion and overall digital effectiveness.

Responsabilities

• Define and maintain digital measurement frameworks and KPIs.


• Manage and optimize Piwik PRO tracking implementation.


• Develop and maintain Power BI dashboards and reporting solutions.


• Monitor website, campaign, CRM and social media performance.


• Analyze customer journeys and identify conversion opportunities.


• Support UX and CRO initiatives through data-driven recommendations.


• Produce regular performance reports for management and stakeholders.


• Ensure data quality, governance and reporting consistency.


• Collaborate with CRM, Web, Campaign and IT teams to improve digital performance.


• Support experimentation and testing initiatives.

Profile

• Bachelor's or Master's degree in Marketing, Business, Data Analytics or related field.


• 5+ years of experience in digital analytics, performance marketing or conversion optimization.


• Experience working in financial services or regulated industries is an asset.


• Strong understanding of digital customer journeys and marketing performance metrics.


• Piwik PRO expertise.


• Power BI expertise.


• Web analytics and reporting.


• Conversion Rate Optimization (CRO).


• Data visualization and storytelling.


• SQL and data analysis skills are an advantage.


• Strong analytical and problem-solving mindset.


• Stakeholder management and communication skills.

Education

• Master's Degree II / Bac+5

Minimum Level Of Experience Required

6-10 years

Languages

• French (C1 - Fluent)


• English (C1 - Fluent)