Director, Stills, Belux

The Coca-Cola Company; Brussel Hoofdstad; On-site; EUR 150,000 - 210,000; Full time

Job summary

The Coca-Cola Company in Belgium/Brussels is seeking a Director of Brand Management for the BELUX portfolio. This leadership role drives the brand strategy, leverages global and EU strategies, and leads a team to deliver brilliance in activation, innovation launches, and cross-channel execution.

You will partner with senior stakeholders, bottlers, and regional teams to ensure locally resonant plans that deliver growth, relevance, and commercial impact across channels.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8–12 years of brand management or marketing leadership in FMCG.
• Proven ability to activate global/OU strategies locally.
• Strong people leadership and cross-functional alignment.
• Excellent communication, influencing and stakeholder management.
• Fluent in English; French and/or Local language preferred.

Responsibilities

• Lead long-term and annual brand strategy for one or more trademarks in BELUX.
• Translate global strategies into locally relevant, insight-driven plans.
• Identify growth opportunities via consumer insights and trends.
• Develop plans to grow penetration, brand preference and market share.
• Coordinate annual brand plans across communication, media, digital, PR, and activation.
• Ensure unified execution of IMX, brand ideas, innovation, and media.
• Activate launches with readiness across packs, claims, and activation.
• Collaborate with customers, bottlers, and commercial teams to align priorities.
• Lead governance, planning processes, and measurement across channels.
• Coach and develop Senior Managers to build BELUX capability.

Skills

Brand strategy

Market leadership

Cross-functional leadership

Consumer insights

IMX / media planning

Strategic planning

Stakeholder management

Leadership & coaching

Fluent English

French/Local language

Education

Bachelor’s degree

Advanced degree preferred

Tools

SQL

Tableau

Power BI

Google Analytics

Alteryx

Job description

Job Description Summary:

Role Purpose

The Director, Brand Management –BELUXleads the development and execution of the brand strategy for one or more major trademarks within theBeluxportfolio. Operating in a Top9 priority market , this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe OU strategies.

As a key member of theBELUXMarketing Leadership Team, the Director ensures brand plans are insightdriven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director MarketingBelux, the bottler (CCEP), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network.

The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints.

What You’ll Do for Us

1. Brand Strategy & Portfolio Leadership

• Lead longterm and annual strategy for one or more trademarks within thelocalportfolio.

• Translate global and EU OU strategies into locally relevant, insightdriven brand plans.

• Identify growth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis.

• Build plans that grow penetration, brand preference, and market share while reinforcing portfolio coherence.

2. Integrated Planning & FullFunnel Activation

• Develop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation.

• Ensure IMX, brand ideas, innovation, and media work as a unified system to drive fullfunnel results.

• Adapt global creative platforms and toolkits into highquality, marketspecific executions.

3. Innovation Leadership

• Activate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation.

• Provide input to the OU and global teams based onLocalconsumer and customer needs.

• Lead postlaunch reviews, embedding lessons into future plans.

4. Commercial, Customer & Bottler Collaboration

• Partner closely with the Senior Director Customer & Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies.

• Support customer sellins with compelling category narratives, brand plans, and activation toolkits.

• Ensure brand plans are executable and commercially viable acrossBeluxchannels.

5. System & Network Collaboration

• Serve as the primary brand interface with the EU OU Category Teams.

• EnsureBeluxneeds and insights influence future global and regional brand plans.

• Participate in OU/global forums and contributeBeluxbest practices to the network.

6. Performance Management

• Monitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness.

• Lead brand reviews and performance routines, adjusting plans based on insights.

• Ensure each brand delivers against financial, consumer, and customerKPIs.

7. People Leadership & Capability Building

• Lead, coach, and develop a team of Senior Managers and Managers.

• Build brand marketing capability acrossBelux, ensuring strong talent pipelines.

• Foster a culture of creativity, consumer obsession, commercial focus, and operational rigor.

8. Governance, Compliance & Operational Excellence

• Ensure brand governance, SRA & claims approval, legal compliance, and sustainability requirements are followed.

• Lead disciplined planning processes, investment stewardship, project management, and measurement.

• Ensure flawless execution across creative, media, shopper, and commercial channels.

Qualifications & Experience

• Bachelor’s degree required; advanced degree preferred.

• 8–12 years of brand management or marketing leadership experience within FMCG.

• Strong experience activating global/OU strategies at the local market level.

• Proven success leading brand growth, complex projects, and crossfunctional alignment.

• Strong people leadership; experience managing Senior Managers/Managers.

• Expertise in brand strategy, IMX, media, insightdriven planning, innovation, and commercialization.

• Strong system leadership experience, ideally working with bottlers or franchise partners.

• Excellent communication, influencing, and stakeholdermanagement skills.

• Fluent in English; French and/orLocalpreferred.

What We Can Do for You

• Opportunity to lead major trademarks in one of the EUOU’sTop9 markets.

• High visibility acrossBeNeLux, EU OU, and Global networks.

• Close collaboration with system stakeholders and senior commercial leadership.

• Career development path toward Senior Director Marketing roles.

• A dynamic environment that encourages creativity, testing, learning, and impact.

Confidentiality Notice

This job description outlines the general nature and responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (PBI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s):

Belgium

City/Cities:

Brussels

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

November 12, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Visionto learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.