Benelux Consumables Brand Lead

PepsiCo Inc.; Zaventem; On-site; EUR 70,000 - 98,000; Full time

Job summary

PepsiCo Inc. seeks an Associate Brand Lead – Consumables Benelux to own the end-to-end management of CO2, Flavors and Bottles across Belgium, the Netherlands and Luxembourg.

You will lead local go-to-market planning, collaborate with Brand, Commercial and DX teams, and drive category growth while tailoring campaigns for the Benelux markets. The role offers exposure to brand, ecommerce, media and commercial functions within a lean regional structure, enabling leadership of campaigns, local

Qualifications

• 5+ years in brand/marketing or category roles in Benelux
• Fluent English with native Dutch; French desirable
• Experience managing campaigns across multiple channels
• Strong commercial mindset driving category performance
• Cross-functional collaboration across marketing, ecommerce, and agencies
• Excellent project management and stakeholder skills

Responsibilities

• Own day-to-day management of Benelux Consumables categories (CO2, Flavors, Bottles)
• Develop local category growth plans with Brand, Commercial and DX teams
• Monitor category performance, trends and opportunities to drive growth and repeat purchase
• Lead local go-to-market planning and execution for consumables launches
• Coordinate localisation of campaign materials across the Benelux
• Partner with Commercial, DX, Growth, Advocacy and Ecommerce teams to align plans
• Support integration of consumables priorities across retailer activations and campaigns

Job description

PepsiCo Inc. seeks an Associate Brand Lead – Consumables Benelux to own the end-to-end management of CO2, Flavors and Bottles across Belgium, the Netherlands and Luxembourg.

You will lead local go-to-market planning, collaborate with Brand, Commercial and DX teams, and drive category growth while tailoring campaigns for the Benelux markets. The role offers exposure to brand, ecommerce, media and commercial functions within a lean regional structure, enabling leadership of campaigns, local