Director, Stills, Belux

1732 S.A. Coca-Cola Services N.V.; Brussel Hoofdstad; On-site; EUR 140,000 - 190,000; Full time

Job summary

The Coca-Cola Company in Belgium seeks a Director of Brand Management for BELUX to lead strategy and execution for one or more major trademarks. You will translate global/Europe strategies into locally relevant plans, drive growth, and ensure flawless activation across channels.

You will lead a team, collaborate with bottlers, commercial and global partners, and own performance metrics including share and NSR. Fluency in English is required with French/local language also valued.

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 8–12 years of brand management or marketing leadership experience within FMCG.
• Strong experience activating global/OU strategies at the local market level.
• Proven success leading brand growth, complex projects, and crossfunctional alignment.
• Strong people leadership; experience managing Senior Managers/Managers.
• Expertise in brand strategy, IMX, media, insightdriven planning, innovation, and commercialization.
• Strong system leadership experience, ideally working with bottlers or franchise partners.
• Excellent communication, influencing, and stakeholder management skills.
• Fluent in English; French and/or Local preferred.

Responsibilities

• Lead long-term and annual brand strategy for one or more trademarks in Belux.
• Develop annual brand plans across communication, media, digital, PR, shopper and activation.
• Manage innovation launches with cross-functional readiness and postlaunch reviews.
• Collaborate with Senior Dir Customer & Commercial, Channel Leads, bottler teams.
• Interface with EU OU Category Teams; feed Belux insights into global plans.
• Monitor brand performance across equity, penetration, value share and KPIs.
• Lead, coach and develop a team of Senior Managers and Managers.
• Ensure governance, SRA & claims approval, legal compliance and sustainability.

Skills

Brand strategy

Leadership

Cross-functional

Integrated planning

Market insights

Fluent English

Stakeholder management

Education

Bachelor’s degree

Advanced degree preferred

Job description

Job Description Summary

Role Purpose The Director, Brand Management – BELUX leads the development and execution of the brand strategy for one or more major trademarks within the Belux portfolio. Operating in a Top9 priority market, this leader plays a central role in driving brand growth, strengthening consumer relevance, and delivering commercial impact through locally resonant plans that fully leverage global and Europe OU strategies. As a key member of the BELUX Marketing Leadership Team, the Director ensures brand plans are insightdriven, commercially grounded, and flawlessly executed. This leader works in close partnership with the Senior Director Marketing Belux, the bottler (CCEP), Commercial, IMX, Media, Insights, PACS, Finance, RGM, and the Europe OU category network. The Director manages and develops a team of Senior Managers and/or Managers to deliver brilliant activation, impactful innovation launches, and strong marketing execution across all channels and touchpoints.

What You’ll Do for Us

1. 1. Brand Strategy & Portfolio Leadership Lead longterm and annual strategy for one or more trademarks within the local portfolio. Translate global and EU OU strategies into locally relevant, insightdriven brand plans. Identify growth opportunities using consumer insights, cultural trends, category dynamics, and competitive analysis. Build plans that grow penetration, brand preference, and market share while reinforcing portfolio coherence.
2. 2. Integrated Planning & FullFunnel Activation Develop annual brand plans including communication, media, digital, PR, experiential, shopper, and customer activation. Ensure IMX, brand ideas, innovation, and media work as a unified system to drive fullfunnel results. Adapt global creative platforms and toolkits into highquality, marketspecific executions.
3. 3. Innovation Leadership Activate innovation launches with excellence—ensuring readiness across pack, claims, communication, RGM, shopper and customer activation. Provide input to the OU and global teams based on Local consumer and customer needs. Lead postlaunch reviews, embedding lessons into future plans.
4. 4. Commercial, Customer & Bottler Collaboration Partner closely with the Senior Director Customer & Commercial, Channel Leads, and bottler teams to align brand priorities with customer strategies. Support customer sellins with compelling category narratives, brand plans, and activation toolkits. Ensure brand plans are executable and commercially viable across Belux channels.
5. 5. System & Network Collaboration Serve as the primary brand interface with the EU OU Category Teams. Ensure Belux needs and insights influence future global and regional brand plans. Participate in OU/global forums and contribute Belux best practices to the network.
6. 6. Performance Management Monitor brand performance across equity, penetration, value share, NSR, GP, distribution, and media effectiveness. Lead brand reviews and performance routines, adjusting plans based on insights. Ensure each brand delivers against financial, consumer, and customer KPIs.
7. 7. People Leadership & Capability Building Lead, coach, and develop a team of Senior Managers and Managers. Build brand marketing capability across Belux, ensuring strong talent pipelines. Foster a culture of creativity, consumer obsession, commercial focus, and operational rigor.
8. 8. Governance, Compliance & Operational Excellence Ensure brand governance, SRA & claims approval, legal compliance, and sustainability requirements are followed. Lead disciplined planning processes, investment stewardship, project management, and measurement. Ensure flawless execution across creative, media, shopper, and commercial channels.

Qualifications & Experience

• Bachelor’s degree required; advanced degree preferred.
• 8–12 years of brand management or marketing leadership experience within FMCG.
• Strong experience activating global/OU strategies at the local market level.
• Proven success leading brand growth, complex projects, and crossfunctional alignment.
• Strong people leadership; experience managing Senior Managers/Managers.
• Expertise in brand strategy, IMX, media, insightdriven planning, innovation, and commercialization.
• Strong system leadership experience, ideally working with bottlers or franchise partners.
• Excellent communication, influencing, and stakeholdermanagement skills.
• Fluent in English; French and/or Local preferred.

What We Can Do for You

Opportunity to lead major trademarks in one of the EU OU’s Top9 markets. High visibility across BeNeLux, EU OU, and Global networks. Close collaboration with system stakeholders and senior commercial leadership. Career development path toward Senior Director Marketing roles. A dynamic environment that encourages creativity, testing, learning, and impact.

Confidentiality Notice This job description outlines the general nature and responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.

Skills: Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Data, Customer Engagement, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leadership, Marketing Campaigns, Marketing Insights, Marketing Strategies, Market Segmentation, Media Buying, Microsoft Office, Microsoft Power Business Intelligence (PBI), Product Commercialization, Sales Channel Development, Social Media, Strategy Development, Structured Query Language (SQL), Tableau (Software)

Location(s): Belgium City/Cities: Brussels Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: November 12, 2026

Our Purpose and Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. As a global organization, we seek opportunities to embrace and champion progress. Our careers span across functions and are globally connected to give you an unmatched career experience. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.

Search jobs throughout our system

The Coca‑Cola global business system is composed of The Coca‑Cola Company (TCCC), its subsidiaries and 225 bottling partners around the world.