Brand Manager - Benelux FMCG Growth & Innovation

Generations Recruitment; Brussel Hoofdstad; On-site; EUR 70,000 - 90,000; Full time

Job summary

Generations Recruitment is helping a leading Belgian FMCG group find a Brand Manager Benelux to join its Brussels-based Marketing team. Take ownership of Beligan brands, drive growth, accelerate innovation and strengthen consumer engagement while contributing to local production performance.

Reporting to the Group Brand Manager, you will lead strategy-to-execution for the portfolio with significant autonomy, coordinating cross-functional projects with Sales, Finance and R&D.

Qualifications

• Several years of experience in FMCG marketing or brand management.
• Experience managing marketing projects from concept to execution.
• Experience with market data (Nielsen, YouGov) and translating insights into actionable business recommendations.
• Strategic thinking with a pragmatic, hands-on approach and project management skills.

Responsibilities

• Brand Strategy & Growth: Develop and implement annual brand plans to drive awareness, market share, volume growth and profitability.
• Innovation & Product Development: Build and manage an innovation pipeline from consumer insights to product launch with R&D and production teams.
• Brand Communication: Lead campaigns across TV, digital and in-store channels, including a new platform for a local brand.
• Campaign & Agency Management: Act as main contact for creative and media agencies, coordinating development and activation.
• Brand Performance & Consumer Insights: Monitor market trends and translate insights into actions using Nielsen and other tools.
• Budget & Business Performance: Manage budgets, monitor ROI and contribute to volume, margin and profitability.
• Cross Functional Collaboration: Work with Sales, Category Management, Finance, Supply Chain and R&D.

Job description

Generations Recruitment is helping a leading Belgian FMCG group find a Brand Manager Benelux to join its Brussels-based Marketing team. Take ownership of Beligan brands, drive growth, accelerate innovation and strengthen consumer engagement while contributing to local production performance.

Reporting to the Group Brand Manager, you will lead strategy-to-execution for the portfolio with significant autonomy, coordinating cross-functional projects with Sales, Finance and R&D.