BeLux Marketing Lead — Premium EV Brand

BYD Europe; Brussel; Hybrid; EUR 70,000 - 100,000; Full time

Benefits offered by this job

Meal vouchers

Eco-vouchers

Company car

Insurance

Job summary

BYD BeLux is seeking a Marketing Manager for DENZA BeLux to build and lead Belgium and Luxembourg marketing, aligning local plans with global guidelines. You will drive national events, campaigns, dealer marketing and agency collaboration to ensure a premium customer experience across both markets.

You will report to the Head of Sales and collaborate with European teams, managing budgets and overseeing media/influencer activities to strengthen the DENZA premium brand locally.

Qualifications

• 5+ years in marketing in the automotive or premium sector.
• Bachelor's or Master's degree in marketing, communication or related field.
• Fluent in French and Dutch, professional English as corporate language.

Responsibilities

• Define Belgium and Luxembourg marketing plan aligned with objectives and global guidelines.
• Plan and lead national events, campaigns, dealer marketing and agency collaboration.
• Develop and manage local advertising, digital and PR campaigns with agencies.
• Provide digital assets for local use and ensure their effective use in campaigns.
• Supervise dealer marketing plans and monitor execution by partners.
• Contribute insights to the European marketing plan and monitor competitors.

Skills

Integrated campaign management

Agency & budget steering

Analytical approach to results

French & Dutch fluency

English (professional)

Education

Bachelor's or Master's in marketing/communication

Tools

Marketing analytics tools

Job description

BYD BeLux is seeking a Marketing Manager for DENZA BeLux to build and lead Belgium and Luxembourg marketing, aligning local plans with global guidelines. You will drive national events, campaigns, dealer marketing and agency collaboration to ensure a premium customer experience across both markets.

You will report to the Head of Sales and collaborate with European teams, managing budgets and overseeing media/influencer activities to strengthen the DENZA premium brand locally.