BeLux Dealer Marketing Lead: Brand, Campaigns & Growth

BYD EUROPE; Brussel; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Long-term contract

Salary with bonus

Meal vouchers

Eco-vouchers

Company car

Insurance

Growth opportunities

Renovated office

BYD experience

Job summary

BYD Europe BeLux in Brussels is seeking a Dealer Marketing Specialist to translate national brand strategy into local marketing that drives leads, showroom visits and vehicle sales across Belgium and Luxembourg. You will manage annual marketing plans, budgets, dealer plans, and local campaigns, while ensuring BYD and Denza guidelines are applied in showrooms, POS, and digital touchpoints.

A strong digital marketing background, CRM and reporting skills, and fluency in Dutch and French are

Qualifications

• Bachelor or Master in marketing, communication or business, with 3–5 years of relevant experience.
• Solid working knowledge of digital marketing: paid social, Google Ads, local SEO, Google Business Profile, and web analytics.
• Comfortable with CRM logic and lead management, and reporting in Excel or Power BI.
• Fluent in Dutch and French; professional English as corporate language.
• Driving licence B and willingness to travel Belgium and Luxembourg.
• Hands-on, structured and analytical, with the diplomatic skill to manage partners.

Responsibilities

• Marketing planning: develop annual and quarterly marketing plans with each dealer, aligned with the national strategy for BYD and Denza.
• Budget: build and manage the annual dealer marketing and event budget, including co-op contributions, and report on return per activity type.
• Dealer plan management: coordinate the approval and validation of dealer marketing plans with the zone managers and the marketing department, keeping the process fast and transparent.
• Lead management and KPI follow up: monitor lead volume, source mix, response time, contact rate and conversion from lead to test drive to order. Distribute weekly and monthly reporting, benchmarked across the network, and agree action plans where performance lags.
• Google Business Profile and local visibility: own the quality and consistency of dealer listings, reviews, dealer website content and stock feeds, and follow the local digital KPI up to cost per lead.
• Brand management: roll out and safeguard BYD and Denza brand guidelines across showrooms, POS, digital screens and dealer communication, and approve local creative.
• Local event support: assist dealers in planning, organising and executing local sales events, launches and test drive campaigns, supported by ready to use toolkits.
• Data collection and analysis: track and analyse campaign and event data, monitor competitor activity in the EV and fleet segment, and translate findings into recommendations.
• On site support: visit dealers on a structured cycle, provide hands on guidance during activations, and act as their first point of contact for marketing.

Skills

Marketing planning

Budget management

Dealer network coordination

Lead management

Google Business Profile

Brand management

Event planning

Data analysis

CRM reporting

On-site support

Education

Bachelor or Master in Marketing / Business

Tools

CRM software

Excel/Power BI

Google Ads

Local SEO tools

Job description

BYD Europe BeLux in Brussels is seeking a Dealer Marketing Specialist to translate national brand strategy into local marketing that drives leads, showroom visits and vehicle sales across Belgium and Luxembourg. You will manage annual marketing plans, budgets, dealer plans, and local campaigns, while ensuring BYD and Denza guidelines are applied in showrooms, POS, and digital touchpoints.

A strong digital marketing background, CRM and reporting skills, and fluency in Dutch and French are