Area Sales Manager - Belux Mechelen Sales - Sales management

Feishu; Antwerpen; Hybrid; EUR 120,000 - 180,000; Full time

Benefits offered by this job

Pension

Performance bonus

Job summary

XPENG is seeking a senior sales leader based in the Belux region to drive growth across Belgium, Luxembourg and the Netherlands. You will lead regional sales strategies, optimize partner performance and manage the complete sales funnel with CRM insights.

You will travel extensively, collaborate with Marketing, After Sales, Fleet, Product and Logistics to ensure a seamless customer journey and hit growth targets, while maintaining XPENG’s brand standards and a high-performance culture.

Qualifications

• Bachelor's degree in Business, Marketing, Automotive Management or related discipline, or equivalent practical experience.
• Experience with retail network development and customer satisfaction management is preferred.

Responsibilities

• Drive sales, delivery and customer experience performance, retail productivity and market share growth throughout the assigned Belux territory.
• Develop and optimize retail partner performance; build trusted, long-term relationships with agent principals, store managers, fleet customers and corporate stakeholders.
• Define and execute regional sales strategies and store-level action plans aligned with XPENG’s national commercial policies and objectives, product launches and growth targets.
• Monitor and improve the complete sales funnel, including leads, test drives, quotations, orders, conversion rates and deliveries, using CRM insights and performance dashboards.
• Set, track and review measurable sales KPIs; conduct structured partner business reviews, forecasts and follow-up on improvement actions.
• Coach and support retail teams with training, selling skills, lead follow-up, product knowledge, commercial tools and best-practice sharing.
• Closely follow up on Mystery Shopping, NPS, CSI and Voice of Customer (VOC) feedback, working with After Sales and retail partners to address recurring issues and enhance customer satisfaction.
• Ensure effective local execution of campaigns, leasing and financing offers, incentives, retail events and test-drive activities; identify and act on local growth opportunities.
• Analyze Belux automotive market trends, customer insights, competitor activity and regional market share to identify opportunities for growth and shape commercial decisions.
• Collaborate with Marketing, After Sales, Fleet, Product, Sales Operations and Logistics to deliver a seamless customer journey and resolve performance barriers.
• Ensure compliance with XPENG retail and service standards, operational processes, brand representation and customer experience requirements.
• Provide weekly sales and delivery forecasts and regular performance reports, market analyses and strategic recommendations to senior management; represent XPENG at partner meetings, customer visits, trade shows, industry events and business forums.
• Build a collaborative, accountable and high-performance culture across the assigned network with weekly status meetings with the retail partners.

Skills

Sales leadership

Key account management

Contract negotiation

CRM analytics

Strategic planning

Multilingual: Dutch French English

Education

Bachelor's degree in Business Marketing or related

Tools

CRM systems

Reporting dashboards

Job description

Responsibilities

• Drive sales, delivery and customer experience performance, retail productivity and market share growth throughout the assigned Belux territory.
• Develop and optimize retail partner performance; build trusted, long-term relationships with agent principals, store managers, fleet customers and corporate stakeholders.
• Define and execute regional sales strategies and store-level action plans aligned with XPENG’s national commercial policies and objectives, product launches and growth targets.
• Monitor and improve the complete sales funnel, including leads, test drives, quotations, orders, conversion rates and deliveries, using CRM insights and performance dashboards.
• Set, track and review measurable sales KPIs; conduct structured partner business reviews, forecasts and follow-up on improvement actions.
• Coach and support retail teams with training, selling skills, lead follow-up, product knowledge, commercial tools and best-practice sharing.
• Closely follow up on Mystery Shopping, NPS, CSI and Voice of Customer (VOC) feedback, working with After Sales and retail partners to address recurring issues and enhance customer satisfaction.
• Ensure effective local execution of campaigns, leasing and financing offers, incentives, retail events and test-drive activities; identify and act on local growth opportunities.
• Analyze Belux automotive market trends, customer insights, competitor activity and regional market share to identify opportunities for growth and shape commercial decisions.
• Collaborate with Marketing, After Sales, Fleet, Product, Sales Operations and Logistics to deliver a seamless customer journey and resolve performance barriers.
• Ensure compliance with XPENG retail and service standards, operational processes, brand representation and customer experience requirements.
• Provide weekly sales and delivery forecasts and regular performance reports, market analyses and strategic recommendations to senior management; represent XPENG at partner meetings, customer visits, trade shows, industry events and business forums.
• Build a collaborative, accountable and high-performance culture across the assigned network with weekly status meetings with the retail partners.

Qualifications

• 10+ years of relevant sales and commercial leadership experience, ideally in automotive, dealer/network management, or a premium, technology-driven industry; EV experience is a plus.
• Proven track record of delivering sales and market share growth and developing high-performing dealer or retail partner networks through leadership, coaching and structured follow-up.
• Strong business development, key account management and contract negotiation experience, with commercial judgement and the ability to translate strategy into hands-on execution.
• Excellent analytical and problem-solving skills; confident working with CRM systems, reporting dashboards, forecasts and customer journey KPIs.
• Deep understanding of the Belux automotive market, dealer and leasing landscape, competitive dynamics and customer expectations.
• Excellent leadership, communication, relationship-building and stakeholder management skills, with the ability to influence senior partners and inspire retail teams.
• Fluent in Dutch, French and English, spoken and written; based in Belgium and willing to travel extensively across the assigned territory and regular visit of the Belux office in Mechelen and Benelux office in Diemen.
• Passionate about innovation, sustainability and the future of mobility.

Background

• Bachelor’s degree in Business, Marketing, Automotive Management or a related discipline, or equivalent practical experience.
• Experience with retail network development, performance improvement plans and customer satisfaction management is preferred.

XPENG Offers

• An interesting, unique and varied position at one of Europe’s growing smart EV brands.
• A highly connected role with extensive internal and external stakeholder interaction.
• An attractive salary package, including pension and the possibility of a performance-related bonus.
• The opportunity to shape XPENG’s growth and customer experience in the Netherlands, within an innovative and entrepreneurial environment.

Ready to shape the future of smart mobility in the Netherlands?