Press & PR Coordinator – Belux Mechelen Marketing - Media relations

Feishu; Antwerpen; Híbrido; EUR 55.000 - 75.000; Jornada completa

Descripción de la vacante

XPeng Belux in Mechelen is seeking a Marketing - Media relations professional to support the Head of Marketing and PRManager Belux. You will coordinate day-to-day press activities, manage media relations across automotive and tech outlets, and act as the local press contact for inquiries and interviews.

You will identify story opportunities, organize press events, and oversee influencer campaigns to boost XPeng’s Belux visibility while ensuring alignment with global brand guidelines.

Formación

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 2–4 years of experience in PR, communications, or influencer marketing.
• Fluent Dutch, French and English are mandatory.
• Proven experience working with journalists, influencers, KOLs, and KOCs.
• Strong understanding of technology, digital ecosystems, and innovation storytelling.
• Excellent writing, briefing, and relationship-management skills.
• Comfortable working in a fast-paced, international, and agent-led environment.

Responsabilidades

• Coordinate day-to-day press and PR activities for XPeng in Belux.
• Build and maintain relationships with automotive, tech, business, and lifestyle media.
• Act as local press contact for media inquiries and interview requests.
• Identify opportunities to pitch stories about XPeng’s tech, AI, and smart features.
• Organize press drives, vehicle reviews, and media events.
• Manage influencer, KOL & KOC relationships and campaigns.
• Coordinate media and influencer participation at launches and roadshows.
• Localize and distribute global press releases for Belux, ensuring consistent messaging.

Conocimientos

Dutch language

French language

English language

Media relations

Tech storytelling

Written communication

Adaptability

Creator management

Media network

Analytics tools

Automotive knowledge

Educación

Bachelor's degree

Herramientas

Media monitoring tools

Descripción del empleo

Mechelen Full-time Marketing - Media relations

Responsibilities

• Press, Media & Tech Communications- Support the Head of Marketing and PR & the PR Manager Belux by coordinating the day‑day press and PR activities for XPeng in Belux.
• Build and maintain strong relationships with automotive, technology, innovation, business, and lifestyle media.
• Act as the local press contact for media enquiries, interview requests, and product‑related communications.
• Proactively identify opportunities to pitch stories highlighting XPeng’s technology, software, AI, connectivity, and smart features.
• Organize and support press drives, vehicle reviews, tech briefings, and media events.
• Secure earned media performance by delivering relevance for selected media channels.
• Influencer, KOL & KOC Management- Identify, onboard, and manage relationships with relevant influencers, KOLs, and KOCs aligned with XPeng’s brand values.
• Develop and execute influencer and creator campaigns supporting product launches, brand awareness, and technology storytelling.
• Coordinate vehicle loans, content guidelines, briefing documents, and approvals.
• Monitor influencer performance, engagement, and brand alignment.
• Ensure full compliance with disclosure, brand, and legal guidelines.
• Product, Launch & Event PR- Support vehicle launches, product updates, and key milestones from a PR and influencer perspective.
• Collaborate closely with Product Go-To-Market, Retail & Event Marketing, and agent teams to ensure integrated communication plans.
• Identify and support national PR opportunities, tech events, innovation platforms, and partnerships that enhance XPeng’s visibility in Belux.
• Coordinate media and influencer participation at launches, roadshows, and flagship events.
• Content & Messaging- Localize and distribute global press releases and announcements for the Belux market.
• Draft local press releases, pitches, talking points, Q&A documents, and influencer briefs.
• Ensure consistent messaging across press, influencer, and social content in line with global brand and product positioning.
• Agency, Monitoring & Insights- Coordinate with local PR and influencer agencies where applicable.
• Monitor media coverage, influencer content, sentiment, and share of voice.
• Track KPIs for PR and influencer activities and prepare performance reports.
• Gather insights from media and creators to continuously refine communication strategies.

Qualifications

What We’re Looking For

Required Skills & Experience

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or related field.
• 2–4 years of experience in PR, communications, or influencer marketing.
• Fluent Dutch, French and English are mandatory.
• Proven experience working with journalists, influencers, KOLs, and KOCs.
• Strong understanding of technology, digital ecosystems, and innovation storytelling.
• Excellent writing, briefing, and relationship-management skills.
• Comfortable working in a fast‑paced, international, and agent‑led environment.

Preferred Qualifications

• Experience in automotive, EVs, consumer tech, or mobility sectors.
• Established network within Dutch tech and innovation media.
• Experience managing creators across YouTube, Instagram, TikTok, LinkedIn, and emerging platforms.
• Familiarity with media monitoring and influencer analytics tools.