Area Sales Manager

Worklane GmbH; Zaventem; Sur place; EUR 70 000 - 90 000; Plein temps

Résumé du poste

MASCOT is seeking an Area Sales Manager to strengthen our Belgium presence by developing the distributor network and engaging end-users with tailored solutions.

You will work closely with distributors, retailers and end-users to grow sales, present compelling offers, and align with the Belgium Country Manager on strategic initiatives.

Join a global premium brand known for quality workwear and safety footwear, offering growth opportunities across markets and a collaborative international team.

Qualifications

• Experience in field sales or distributor management.
• Strong commercial mindset and ability to close opportunities.
• Excellent communication and presentation skills.
• Experience with distributors and end-users in workwear/industrial products preferred.
• Structured, organized approach with ability to manage schedule and priorities.
• Strong negotiation and relationship-building capabilities.
• Native-level local language and English at least B2.

Responsabilités

• Develop and strengthen relationships with existing distributors and retailers while identifying and onboarding new business partners.
• Drive sales growth through proactive customer engagement, pipeline management, and end-user development.
• Present product solutions and commercial offers in collaboration with the Country Manager Belgium.
• Introduce new products, support promotional activities, and optimise the distribution network.
• Build demand among end-users through joint visits, product demonstrations, and relationship-building activities.
• Support distributors with product training, seminars, and implementation of MASCOT’s Shop-in-Shop concept.
• Represent MASCOT at trade fairs, exhibitions, open-house events, and other industry activities.
• Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
• Maintain accurate CRM records, sales reporting, forecasting, and customer data management.

Connaissances

Field sales

Distributor management

Business development

Negotiation

Relationship building

Sales pipeline management

English (B2+)

Description du poste

Join MASCOT and take ownership of your territory

We’re looking for an ambitious and driven sales professional to strengthen MASCOT’s presence in Belgium.

This is an opportunity for someone who enjoys building strong partnerships, developing business opportunities, and creating long-term commercial success. At MASCOT, we value people who take initiative, work independently, and turn opportunities into results.

About the role

As Area Sales Manager, you’ll be responsible for developing and growing sales through our distributor network while increasing MASCOT’s visibility and position among end-users in your territory.

You’ll work closely with distributors, retailers, and end-users to drive sales, build relationships, and identify new business opportunities. At the same time, you’ll be supported by an experienced local team and the resources of a strong international brand.

What you’ll be doing

• Develop and strengthen relationships with existing distributors and retailers while identifying and onboarding new business partners.
• Drive sales growth through proactive customer engagement, pipeline management, and end-user development.
• Present product solutions and commercial offers in collaboration with the Country Manager Belgium.
• Introduce new products, support promotional activities, and optimise the distribution network.
• Build demand among end-users through joint visits, product demonstrations, and relationship-building activities.
• Support distributors with product training, seminars, and implementation of MASCOT’s Shop-in-Shop concept.
• Represent MASCOT at trade fairs, exhibitions, open-house events, and other industry activities.
• Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
• Maintain accurate CRM records, sales reporting, forecasting, and customer data management.

What you bring

• Experience in field sales, distributor management, business development, or a similar commercial role.
• A strong commercial mindset with a proven ability to identify, develop, and close opportunities.
• Excellent communication and presentation skills.
• Experience working with distributors and end-users, preferably within workwear, PPE, industrial products, or a related industry.
• A structured and organised approach with the ability to manage your own schedule and priorities.
• Strong negotiation and relationship-building capabilities.
• Native-level proficiency in the local language and English skills at minimum B2 level.

Who you are

• Self-driven and comfortable working independently with ownership of your territory.
• Proactive, energetic, and motivated by achieving ambitious goals.
• Skilled at building trust and maintaining long-term relationships.
• Structured and disciplined in your planning and follow-up.
• Solution-oriented with a continuous improvement mindset.
• A team player who enjoys collaborating with colleagues across functions and countries.

What we Offer

MASCOT is one of the world's leading manufacturers of premium workwear and safety footwear. We are known for exceptional quality, innovative products, and strong partnerships with distributors and end-users worldwide.

When you join MASCOT, you become part of a family-owned international company where ambition, responsibility, and teamwork go hand in hand. We offer:

• A strong international brand with a leading position in the market.
• A workplace built on trust, collaboration, and professional development.
• High-quality products you will be proud to represent.
• Comprehensive onboarding and product training, supported by experienced colleagues and management.
• Opportunities to work closely with local teams as well as international functions across MASCOT.
• An attractive compensation package aligned with your experience and performance.
• Strong support from a professional organisation in the areas of internal sales and marketing.
• The opportunity to make a real impact in a growing and ambitious organisation.

Welcome to MASCOT

At MASCOT, we are more than an international family-owned company—we are an organisation where ambition, passion, and collaboration take centre stage.

Our goal is to develop, manufacture, and sell the world’s best workwear and safety footwear. When you work at MASCOT, you become part of an organisation that is constantly evolving, with a strong focus on coaching and personal growth.

We work with energy, commitment, and a shared ambition to succeed.

Ready to take the lead?

If you're a commercially minded sales professional who thrives on building relationships, creating opportunities, and delivering results, we'd love to hear from you.