Area Sales Manager

Portwest; Luik; On-site; EUR 45,000 - 70,000; Full time

Job summary

Portwest, a leading global PPE manufacturer, is seeking an Area Sales Manager for North East Belgium (covering Liège, Hasselt, Turnhout). You will leverage PPE and workwear experience to grow distributor networks and drive revenue.

The role involves field sales, face-to-face meetings, identifying growth opportunities, and delivering Portwest solutions. Native French with English proficiency required; travel across the region will be frequent; a driving licence is essential.

Qualifications

• 3–5 years' experience selling PPE, workwear or safety wear sales.
• Native French speaker with English proficiency.
• Experience selling for manufacturers, distributors, resellers, or agents.

Responsibilities

• Build quality business relationships with new and existing accounts.
• Conduct daily face-to-face sales meetings with distributors, resellers, and agents.
• Identify growth potential in existing customers and plan their development.
• Identify new opportunities and complete sales planning schedule.
• Use strategies to win new business consistently.
• Engage in consultative selling by identifying customer needs and providing Portwest solutions.
• Develop clear written proposals/quotations for customers.
• Promote new Portwest products by bringing samples to meetings.
• Ensure timely follow-up after meetings to close sales.
• Gather market intelligence from events, trade shows, and journals and feed back to the business.
• Promote distributor promotions on products with end users.

Skills

PPE sales

Field sales

Distributor relations

English proficiency

French (native)

Job description

PORTWEST, a leading global manufacturer of safety wear, workwear and PPE is currently seeking applications for the position of Area Sales Manager in North East Belgium on a permanent basis reporting to the Europe North Sales Director. Covering areas such as Luik, Hasselt, and Turnhout.

Founded in 1904, Portwest has become one of the fastest growing workwear companies in the world currently employing over 6000 staff worldwide. With 1400 styles across more than 20 ranges, we design, manufacture and distribute market leading workwear, safety wear and PPE in fully owned production facilities.

Job Summary

As the Area Sales Manager Northern Belgium you will bring your P.P.E and/ or workwear experience to sell Portwest products to distributors. We have had extensive growth over the past number of years, and we are looking for you to join to continue this growth trajectory.

Key Responsibilities

• Build quality business relationships with new and existing accounts.
• Conduct daily face-to-face sales meetings to maintain and develop relationships with distributors, resellers, and agents.
• Identify existing customers with high growth potential and create a roadmap for their further development.
• Identify new business opportunities and complete sales planning schedule.
• Utilise strategies to win new business on a continuous and consistent basis.
• Engage in consultative selling by identifying customers’ needs and provide a Portwest solution to meet those needs.
• Develop clear and effective written proposals/quotations for current and prospective customers.
• Focus on selling new Portwest products by bringing samples to each meeting.
• Ensure effective after meeting follow up to close sales.
• Conduct ongoing development of market intelligence, including marketing events such as trade shows, seminars, exhibitions, and journals which is fed back to the business.
• Promote distributor promotions on our products with end use

Requirements

• 3 – 5 years' experience selling P.P.E, workwear or safety wear sales.
• Must be native French speaker and have English proficiency.
• Experience selling on behalf of a manufacturer, distributor, reseller or agent.
• Sales experience in a related industry; Automotive, Tools, Chemicals, MRO’s, etc.
• Drive to continue sales growth of Portwest through field sales.
• Driving licence and willingness to travel throughout your designated region.

Company Awards

• Great Place To Work 2024
• Private Irish Business of the year – Export Industry Awards 2025
• Gold Ecovadis Sustainability Rating 2026

Applicants must have a right to live and work in the relevant jurisdiction.

Portwest is an equal opportunity employer. All applicants will be considered for employment without attention to age, gender, race, religion, sexual orientation, civil status, veteran status, family status, disability status or membership of a minority group.