Territory Sales Manager – Workwear & PPE

MASCOT® WORKWEAR; Zaventem; On-site; EUR 65,000 - 100,000; Full time

Job summary

MASCOT WORKWEAR in Belgium is seeking an Area Sales Manager to grow our distributor network and increase our visibility with end-users in your territory.

You will work with distributors, retailers, and end-users to drive sales, build relationships, and identify new opportunities, supported by a local team and our international brand. This role requires ownership, initiative, and strong communication skills.

Qualifications

• Experience in field sales, distributor management, business development or similar commercial role.
• Strong commercial mindset with ability to identify, develop and close opportunities.
• Excellent communication and presentation skills.
• Experience working with distributors and end-users, preferably within workwear, PPE, industrial products, or a related industry.
• Structured and organised approach with the ability to manage your own schedule and priorities.
• Strong negotiation and relationship-building capabilities.
• Native-level proficiency in the local language and English skills at minimum B2 level.

Responsibilities

• Develop and strengthen relationships with existing distributors and retailers while identifying and onboarding new business partners.
• Drive sales growth through proactive customer engagement, pipeline management, and end-user development.
• Present product solutions and commercial offers in collaboration with the Country Manager Belgium.
• Introduce new products, support promotional activities, and optimise the distribution network.
• Build demand among end-users through joint visits, product demonstrations, and relationship-building activities.
• Support distributors with product training, seminars, and implementation of MASCOT's Shop-in-Shop concept.
• Represent MASCOT at trade fairs, exhibitions, open-house events, and other industry activities.
• Monitor market trends, competitor activities, and customer needs to identify growth opportunities.
• Maintain accurate CRM records, sales reporting, forecasting, and customer data management.

Skills

Field sales

Distributor management

Business development

Communication skills

English and local language

Schedule management

Negotiation

Tools

CRM software

Job description

MASCOT WORKWEAR in Belgium is seeking an Area Sales Manager to grow our distributor network and increase our visibility with end-users in your territory.

You will work with distributors, retailers, and end-users to drive sales, build relationships, and identify new opportunities, supported by a local team and our international brand. This role requires ownership, initiative, and strong communication skills.