AI-Driven Media Insights Research Specialist

Wpp Group; Brussel; Presencial; EUR 45 000 - 65 000; Tempo integral

Resumo da oferta

WPP Media is seeking a Research Specialist to join the Culture & Insights team in Belgium. You will support proprietary data solutions that improve campaign effectiveness through media research, trend analysis and consumer insights, and present findings to clients.

You will lead projects after getting acquainted with our offering, design questionnaires, analyze results, and ensure on-time delivery. Use AI and automation to sharpen insights and collaborate with clients, strategists and data teams.

Qualificações

• 3-4 years of experience in market research.
• Strong analytical skills with data and technology focus.
• Able to translate insights into actionable client reports.

Responsabilidades

• Support proprietary data solutions to improve campaign effectiveness.
• Lead research projects from proposal to design and analysis.
• Develop questionnaires and analyze results, presenting findings to clients.
• Collaborate with clients, strategists, data experts and creative teams.

Conhecimentos

Analytical thinking

Customer oriented

Team player

Growth mindset

Proactive problem solving

Ferramentas

SPSS

Excel

Descrição da oferta de emprego

WPP Media is seeking a Research Specialist to join the Culture & Insights team in Belgium. You will support proprietary data solutions that improve campaign effectiveness through media research, trend analysis and consumer insights, and present findings to clients.

You will lead projects after getting acquainted with our offering, design questionnaires, analyze results, and ensure on-time delivery. Use AI and automation to sharpen insights and collaborate with clients, strategists and data teams.