SEO Specialist: AI-Driven Total Search & Growth

Wpp; Brussel Hoofdstad; On-site; EUR 42,000 - 56,000; Full time

Benefits offered by this job

International team

Collaborative environment

Job summary

WPP in Belgium seeks an SEO expert to join the Total Search Activation team. You will work on SEO projects with a focus on technical audits, content strategy, and optimization to improve visibility across GEO targets.

You will collaborate with a 10+ person Search team and contribute to global best practices, with opportunities to grow within the WPP network. Fluency in English plus Dutch or French is required.

Qualifications

• 2+ years of SEO experience, in-house or agency.
• Fluency in English; French or Dutch and English strong.
• Ownership mindset; ability to operate independently and collaboratively.

Responsibilities

• Perform technical SEO audits and provide actionable recommendations.
• Develop content briefs for copywriters to improve SEO impact.
• Conduct content gap analyses and support on-page optimization including internal linking and GEO/GSO considerations.

Skills

SEO

Technical SEO

Content analysis

AI visibility

Tools

Screaming Frog

Google Search Console

Google Analytics 4

Semrush

Job description

WPP in Belgium seeks an SEO expert to join the Total Search Activation team. You will work on SEO projects with a focus on technical audits, content strategy, and optimization to improve visibility across GEO targets.

You will collaborate with a 10+ person Search team and contribute to global best practices, with opportunities to grow within the WPP network. Fluency in English plus Dutch or French is required.