Research Specialist

Wpp Group; Brussel; On-site; EUR 45,000 - 65,000; Full time

Job summary

WPP Media is seeking a Research Specialist to join the Culture & Insights team in Belgium. You will support proprietary data solutions that improve campaign effectiveness through media research, trend analysis and consumer insights, and present findings to clients.

You will lead projects after getting acquainted with our offering, design questionnaires, analyze results, and ensure on-time delivery. Use AI and automation to sharpen insights and collaborate with clients, strategists and data teams.

Qualifications

• 3-4 years of experience in market research.
• Strong analytical skills with data and technology focus.
• Able to translate insights into actionable client reports.

Responsibilities

• Support proprietary data solutions to improve campaign effectiveness.
• Lead research projects from proposal to design and analysis.
• Develop questionnaires and analyze results, presenting findings to clients.
• Collaborate with clients, strategists, data experts and creative teams.

Skills

Analytical thinking

Customer oriented

Team player

Growth mindset

Proactive problem solving

Tools

SPSS

Excel

Job description

About WPP Media

WPP is the trusted growth partner for the world's leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships - all united by our pioneering agentic marketing platform, WPP Open - we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are looking for a Research Specialist

As a Research Specialist, you will join the Culture & Insights team of WPP Media, leader in Belgium and Worldwide as one of the largest media investment groups. We are a passionate and talented bunch of people who love diversity and welcome initiative. Our mission is to deliver actionable insights for our clients to improve their media and communication strategies. We believe everything is possible if you put your mind to it, and we are proud to have some of the best data scientists, analysts and researchers in our ranks locally as internationally.

What will you do as a Research Specialist?

You will assist the team in conducting our proprietary data solutions to improve the campaign effectiveness of our clients: media effectiveness research, creative assessment, media trend and consumer insights research. You will assist in developing appropriate methodologies, make right analysis and reporting and present to our clients.

Once you get acquainted with our offering, you will be leading research projects yourself. From helping to draw up a solid research proposal and designing questionnaires to analysing the results, together with your fellow colleagues. For you, maintaining an overview and ensuring that your project planning is on point is a no brainer. You're not afraid to use AI and automation to gain sharper insights faster and turn them into compelling reports and presentations, while deep diving into the data and making sure everything is right. You will work closely with clients, strategists, data experts and creative teams, sharing your knowledge and enthusiasm.

Who are you?

You are an analytical pragmatist. You already have about 3-4 years of experience in market research and are now completely ready for the next step.

• You are curious, proactive and customer oriented.
• You have several years of experience in research. Preferably at a research agency or media agency but can also be on the client side or management side.
• You have a 'make it happen' mentality.
• You are analytically strong; you don't shy away from SPSS and Excel analysis and have a passion for data and technology and see opportunities for innovation everywhere.
• You have a growth mindset: you are eager to learn, open to change and want to get a better at what you do every day.
• You are a team player who gets energy from working together

We truly believe talent and attitude beats experience, and we love positive ambitious persons. In a fast-moving media environment, we face many challenges and continuous change, so we are thus looking for people who are not afraid to take ownership on projects and give proof of a clear 'consider it done mentality'. As an important "actor" in the service industry, we expect you to be service minded by nature, but with a good twist of assertiveness.

You need to be proficient in Microsoft Office and SPSS. To see the big picture, you need to be able to combine analytical skills with conceptual thinking. Being passionate about media is a real must ... so are your future teammates. Being part of a big international group, means that we expect you to be fluent in French, Dutch and English (or at least to become it over time).

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