Research Specialist: Data-Driven Media Insights

WPP Media; Brussel Hoofdstad; On-site; EUR 42,000 - 56,000; Full time

Job summary

WPP Media in Belgium (Culture & Insights team) seeks a Research Specialist to help deliver actionable insights that improve media and communication strategies. You will design and execute proprietary data solutions, lead research projects, and present findings to clients with a focus on turning data into compelling stories.

Ideal candidates have 3–4 years in market research, proficiency in SPSS and Office, and are fluent in French, Dutch and English, with a proactive, team-focused mindset for a

Qualifications

• 3–4 years of experience in market research.
• Strong analytical mindset with data-driven approach.
• Proficient in SPSS and Excel/Office tools.

Responsibilities

• Assist in proprietary data solutions to improve media campaign effectiveness.
• Develop methodologies, perform analyses, and create reports for clients.
• Lead research projects from proposal design to data interpretation and presentation.
• Collaborate with clients, strategists, data experts and creative teams; leverage AI/automation for insights.

Skills

Market research

Data analysis

Analytical thinking

Communication

Team collaboration

Problem solving

French language

Dutch language

English language

Tools

SPSS

Microsoft Office

Job description

WPP Media in Belgium (Culture & Insights team) seeks a Research Specialist to help deliver actionable insights that improve media and communication strategies. You will design and execute proprietary data solutions, lead research projects, and present findings to clients with a focus on turning data into compelling stories.

Ideal candidates have 3–4 years in market research, proficiency in SPSS and Office, and are fluent in French, Dutch and English, with a proactive, team-focused mindset for a