Communication Planner

WPP Media; Brussel; On-site; EUR 55,000 - 70,000; Full time

Benefits offered by this job

Dynamic work environment

Learning and development opportunities

Flexible, innovative culture

Job summary

Mindshare, a WPP Media Brand, is seeking a Communication Planner to join our Brussels team. You will transform client briefs into strategic media recommendations, partnering with a cross-functional team to translate the Why, How, and What into actionable plans.

You will develop structured media plans, leverage data insights, and define success metrics while collaborating with creatives, media experts, and clients to drive innovation and measurable impact.

Qualifications

• Minimum 5 years of experience in a similar role.
• Native Dutch speaker with a solid foundation in French and English.
• Strong communication and project management skills.
• Broad media knowledge, with a preference for digital expertise.

Responsibilities

• Developing structured recommendations, making strategic decisions, and translating them into well-founded media plans: channel selection, budget allocation, media coordination, and synergies.
• Leveraging consumer insights and data to refine planning and identify tactical and creative opportunities.
• Defining measurable objectives and setting up a framework to evaluate campaign success.
• Collaborating with creative teams, media experts, and clients to optimize recommendations and drive innovation.
• Preparing clear and actionable briefs to ensure flawless execution.
• Presenting and defending your plans to clients.

Skills

Strong communication

Project management

Dutch language

French and English proficiency

Media knowledge

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Do you want to work for major brands in a dynamic and innovative media agency?

At Mindshare, a WPP Media Brand, we are looking for ambitious talent eager to create real breakthroughs and growth for our clients: Delhaize, KBC, Bol, Kruidvat, Quick, IKEA, Nestlé, Unilever, Zespri, Burger King, Estée Lauder and more.

Creating breakthroughs is our mindset: pushing boundaries, innovating, and delivering measurable impact.

Your Role as a Communication Planner

You will join the Communication Planning team and become part of a client team where client briefings are transformed into strategic and tactical recommendations. You will be responsible for translating the “Why”, “How”, and “What” into execution, working closely with a great team of smart colleagues.

What Will Your Mission Look Like?

• Developing structured recommendations, making strategic decisions, and translating them into well-founded media plans: channel selection, budget allocation, media coordination, and synergies.
• Leveraging consumer insights and data to refine planning and identify tactical and creative opportunities.
• Defining measurable objectives and setting up a framework to evaluate campaign success.
• Collaborating with creative teams, media experts, and clients to optimize recommendations and drive innovation.
• Preparing clear and actionable briefs to ensure flawless execution.
• Presenting and defending your plans to clients.

Your Profile

• Minimum 5 years of experience in a similar role
• Native Dutch speaker with a solid foundation in French and English
• Strong communication and project management skills
• Broad media knowledge, with a preference for digital expertise

Why Choose Mindshare?

• A dynamic, inspiring, and collaborative work environment at the WPP Campus in Brussels North
• Numerous learning and development opportunities to grow professionally
• A flexible, young, and innovative company culture

Ready to create real Breakthroughs?

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