AFH Field Account Manager – Flanders Growth & Partnerships

UNAVAILABLE; Brussel; On-site; EUR 55,000 - 75,000; Full time

Job summary

Danone Belux is seeking an Account Manager AFH for the Flanders region to grow and manage a portfolio of AFH customers, including coffee bars, high-end restaurants, and summer bars. You will drive presence, negotiate value-based agreements, and collaborate with internal teams to execute commercial plans.

You will lead development efforts across the Horeca channel, leveraging your Dutch language skills and strong relationship-building abilities to expand partnerships and deliver sustainable

Qualifications

• Proven experience in a commercial B2B sales role in FMCG or horeca.
• Strong knowledge of Flemish horeca market.
• Dutch proficiency essential; French/English a plus.
• Excellent negotiation and relationship-building skills.
• Entrepreneurial mindset with ability to work independently.

Responsibilities

• Manage and develop an existing AFH portfolio across Flanders.
• Prospect and acquire new customers and partners to drive sales.
• Develop business with coffee bars, premium restaurants, and summer bars.
• Build long-lasting relationships with key decision-makers.
• Lead negotiations and secure value-generating agreements.
• Collaborate with Marketing, Finance and cross-functional teams.
• Implement brand activation and customer development initiatives.
• Monitor performance and propose actions to hit targets.
• Adapt to market dynamics and evolving strategies.

Skills

Commercial B2B sales

FMCG / horeca experience

Dutch language proficiency

Negotiation skills

Job description

Danone Belux is seeking an Account Manager AFH for the Flanders region to grow and manage a portfolio of AFH customers, including coffee bars, high-end restaurants, and summer bars. You will drive presence, negotiate value-based agreements, and collaborate with internal teams to execute commercial plans.

You will lead development efforts across the Horeca channel, leveraging your Dutch language skills and strong relationship-building abilities to expand partnerships and deliver sustainable