Field Account Manager Away-From-Home (Flanders region)

UNAVAILABLE; Brussel; On-site; EUR 55,000 - 75,000; Full time

Job summary

Danone Belux is seeking an Account Manager AFH for the Flanders region to grow and manage a portfolio of AFH customers, including coffee bars, high-end restaurants, and summer bars. You will drive presence, negotiate value-based agreements, and collaborate with internal teams to execute commercial plans.

You will lead development efforts across the Horeca channel, leveraging your Dutch language skills and strong relationship-building abilities to expand partnerships and deliver sustainable

Qualifications

• Proven experience in a commercial B2B sales role in FMCG or horeca.
• Strong knowledge of Flemish horeca market.
• Dutch proficiency essential; French/English a plus.
• Excellent negotiation and relationship-building skills.
• Entrepreneurial mindset with ability to work independently.

Responsibilities

• Manage and develop an existing AFH portfolio across Flanders.
• Prospect and acquire new customers and partners to drive sales.
• Develop business with coffee bars, premium restaurants, and summer bars.
• Build long-lasting relationships with key decision-makers.
• Lead negotiations and secure value-generating agreements.
• Collaborate with Marketing, Finance and cross-functional teams.
• Implement brand activation and customer development initiatives.
• Monitor performance and propose actions to hit targets.
• Adapt to market dynamics and evolving strategies.

Skills

Commercial B2B sales

FMCG / horeca experience

Dutch language proficiency

Negotiation skills

Job description

Short Intro and About the Job

How thrilling is it to help write the future of Danone Belux? Developing existing business and deepening existing clients’ relationships, while coaching and growing your team in order to bring out the best in them… You could be leading these actions in order to bring growth in the AFH channel!

Danone is looking for an Account Manager AFH for the Flanders region, responsible for managing and growing a portfolio of customers within the Away From Home (AFH) channel. In this role, you will drive the presence and growth of Danone’s brands across the Horeca sector, with a particular focus on coffee bars, premium restaurants, summer bars, and key intermediaries such as wholesalers, brewers, and beverage distributors.

You will play a pivotal role in identifying new business opportunities, building long-term partnerships, and delivering sustainable growth in line with Danone’s commercial strategy. You will serve as the link between the Key Account managers and the customers. In your role you will be focused on our Plantbased, Waters & Dairy portfolio.

Key Responsibilities

• Manage and develop an existing portfolio of customers within the AFH channel across Flanders.
• Actively prospect and acquire new customers and business partners to drive sales growth.
• Develop business within coffee bars, high-end restaurants, summer bars, and relevant distribution networks.
• Build and maintain strong, long-lasting relationships with key decision-makers and strategic partners.
• Lead commercial negotiations and secure agreements that generate value for both the customer and Danone.
• Identify market trends, emerging channels, and new business opportunities.
• Collaborate closely with internal stakeholders, including Marketing, Shopper Marketing, Finance, and other cross-functional teams, to ensure successful execution of commercial plans.
• Implement brand activation and customer development initiatives within the AFH channel.
• Monitor business performance and proactively recommend actions to achieve sales and profitability objectives.
• Adapt quickly to market dynamics and evolving business strategies.

About You

In order to be successful in this role, you bring

• Proven experience in a commercial B2B sales role, preferably within FMCG, foodservice, beverage, or horeca environments.
• Strong understanding of the Flemish horeca market and its key players.
• Experience in catering, foodservice, or institutional kitchens is considered a strong asset.
• Excellent commercial and negotiation skills with a strong results-oriented mindset.
• Demonstrated ability to leverage existing networks while successfully developing new business relationships.
• Entrepreneurial mindset with a natural ability to identify and capitalize on growth opportunities.
• Ability to work independently while maintaining strong collaboration with cross-functional teams.
• Comfortable working under pressure and managing multiple priorities simultaneously.
• Agile and adaptable, with the ability to quickly respond to strategic and market changes.
• Strong interpersonal and communication skills, with the ability to influence stakeholders and drive impactful commercial discussions.

Language Skills

• Dutch proficiency is essential for managing the Flanders region.
• Good knowledge and understanding of French and English is a definite plus.

We are seeking a highly motivated and commercially driven professional with strong expertise in account management, business development, prospecting, and strategic thinking. The successful candidate will be passionate about building partnerships, generating new opportunities, and contributing to the continued growth and success of Danone’s Away From Home business.

About Us, We offer and What's next

Working here you’ll need to enjoy a fast-pace, complexity and it can get a little challenging. But it’s packed with opportunities. You’ll work with some of the best-known brands in the world and we absolutely guarantee that you can just be yourself. Be innovative and entrepreneurial and the impact you could make might just amaze you. Join our movement for a healthier world. One Planet One Health BY YOU.

We are proud to be an equal employer. We are convinced our differences make the difference and that an inclusive working environment will drive our growth as a business, as teams and as individuals. We will therefore consider all applicants for employment* fostering an inclusive working culture that is accessible for all.

Did you know that as a B-Corp certified company, Danone meets the highest verified standards of social and environmental performance, transparency, and accountability?

We Offer

Our core values - Humanism, Openness, Proximity and Enthusiasm embody the way we aspire to behave in everything we do. If you believe in these principles and are ready to make an impact, then Danone is the right company for you!Join our dynamic team and help us make our vision a reality by contributing significantly to the performance of Danone and all its brands.