Wholesale Sales Representative

Cofield Wines; Wahgunyah; On-site; AUD 34,000 - 44,000; Part time

Job summary

Cofield Wines, a family-owned boutique winery in the Rutherglen region, is seeking a proactive sales professional to lead wholesale relationships across North East Victoria. The role combines field visits, tastings, and digital CRM activity to grow brand presence and customer engagement.

The ideal candidate will bring sales or hospitality experience, a passion for wine, a valid driver’s licence, and RSA certification.

Qualifications

• Previous experience in sales, hospitality, wine, or FMCG.
• Strong working knowledge of Microsoft Office.
• Passion for wine and the wine industry, with a desire to continually learn.
• Current Driver’s Licence.
• Current Victorian RSA (or willingness to obtain).

Responsibilities

• Manage and grow an existing wholesale customer base across North East Victoria.
• Identify and develop new wholesale opportunities aligned with the brand.
• Present, sell and range Cofield Wines with trade customers.
• Conduct regular in-venue visits, tastings and follow-ups.
• Communicate product releases, vintage updates, allocations and pricing changes.
• Maintain accurate and up-to-date customer records, notes and visit history using CRM or sales software.

Skills

Sales experience

Hospitality experience

Wine industry passion

FMCG familiarity

Tools

Microsoft Office

Job description

PART-TIME OR FULL-TIME CONSIDERED (minimum 25 hours per week)

About us

Cofield Wines is a family-owned boutique winery in the heart of the Rutherglen wine region.

Situated in North East Victoria on the Murray River, our winery is only a few minutes from the centre of Rutherglen, Wahgunyah and Corowa. We are also only a 45 minute drive from Albury/Wodonga or Wangaratta, and 3 hours from Melbourne, resulting in our winery being a popular destination for locals and tourists alike.

Key Attributes & Individual Qualities

• Exceptional attention to detail with strong follow-through
• Confident, clear and professional communicator (in person, phone and digital)
• Proactive, self-motivated and able to work independently
• Strong organisational and time-management skills
• Positive, approachable and solutions-focused attitude
• Team-oriented mindset with a willingness to support broader winery operations

Qualifications & Experience

• Previous experience in sales, hospitality, wine, or FMCG
• Strong working knowledge of Microsoft Office
• Passion for wine and the wine industry, with a desire to continually learn
• Current Driver’s Licence
• Current Victorian RSA (or willingness to obtain)

Key Responsibilities & Duties

Sales & Relationship Management

• Manage and grow an existing wholesale customer base across North East Victoria
• Identify and develop new wholesale opportunities aligned with the brand
• Present, sell and range Cofield Wines with trade customers
• Conduct regular in-venue visits, tastings and follow-ups
• Communicate product releases, vintage updates, allocations and pricing changes

Digital Communication & Technology Use

• Maintain accurate and up-to-date customer records, notes and visit history using CRM or sales software
• Use digital tools to plan call cycles, manage leads and track opportunities
• Communicate with customers via email, phone and messaging platforms in a timely and professional manner

Brand Development & Market Presence

• Act as a brand ambassador for Cofield Wines at all times
• Identify opportunities for wine lists, by-the-glass placements, features and promotions
• Support customer activations, staff training and tastings where appropriate
• Provide market feedback on competitor activity, pricing and trends

Administration & Internal Support

• Liaise with winery, logistics and administration teams to ensure smooth order fulfilment
• Assist with winery events, trade visits or vintage activities as required
• Contribute ideas for continuous improvement across sales, systems and customer experience

Performance Measures

• Achievement of agreed sales targets and growth objectives
• Quality and consistency of customer relationships
• Accuracy and timeliness of CRM updates and reporting
• Professional representation of the Cofield Wines brand