Field Sales Manager - VIC

Brown Family Wine Group; Melbourne; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Great Place to Work Certified 2026

Product discounts

Job summary

Brown Family Wine Group is seeking an energetic Field Sales Manager – Victoria to lead a team of Area Managers across metropolitan and regional Victoria. You will translate sales strategy into actionable field plans, drive execution across Retail and On-Premise channels, and foster strong customer partnerships to grow market share.

You will bring proven field sales leadership, a track record of developing high-performing teams, and strong commercial acumen.

Qualifications

• Proven experience leading field sales or regional teams.
• Strong ability to coach and develop sales personnel.
• Demonstrated customer relationship and stakeholder management skills.
• Excellent communication and planning capabilities.
• Experience interpreting sales data and translating insights into action.

Responsibilities

• Lead, coach and develop a team of Area Managers to achieve sales and profitability targets.
• Deliver the sales strategy and operating plan across Victoria with field execution plans.
• Drive promotions, launches, tastings and in-store activations.
• Build relationships with key customers and industry stakeholders.
• Coach, review performance and develop capability within the team.
• Monitor market trends to identify opportunities to grow market share.
• Collaborate with internal teams to deliver exceptional customer outcomes.

Skills

Sales leadership

People development

Customer relationships

Analytical thinking

Communication

Stakeholder management

Education

Business/Sales/Marketing degree

Tools

CRM systems

Microsoft Office

Job description

Are you an inspiring sales leader who thrives on developing people, building customer relationships and delivering outstanding commercial results?

Brown Family Wine Group is one of Australia's most progressive and exciting wine companies, delivering consistent year-on-year growth that continues to outperform the market, with best-in-class innovation at the core of its DNA.

Combining proud family heritage with a bold vision for the future, Brown Family Wine Group offers an exceptional portfolio of iconic and emerging brands that enjoy market leadership across multiple categories.

The company continues to invest in portfolio growth, innovation and people development to underpin market leadership and create meaningful opportunities for its people.

About Us

Brown Family Wine Group is one of Australia's most loved and respected wine companies, built on over 130 years' experience in quality winemaking, market-leading innovation and family values that are at the heart of everything we do.

Our portfolio has grown over time to include leading wine brands such as Devil's Corner from Tasmania's East Coast, Tamar Ridge and Pirie from the Tamar Valley, Innocent Bystander from the Yarra Valley and, of course, Brown Brothers from Milawa, Victoria – the spiritual home of our business.

As one of Australia's most progressive wine companies, we continue to invest in our brands, innovation and our people to support long-term growth and maintain our position as a market leader.

We are a proud and passionate business with a strong values-driven culture. Most recently, we were recognised by Great Place to Work as one of Australia's 100 Best Workplaces for 2024, while also maintaining our certification as A Great Place to Work for eight consecutive years. We remain committed to creating an environment where our people can thrive and do their best work.

About the Role

Victoria is a significant and well-established portfolio within Brown Family Wine Group, holding a unique position as our home state, underpinned by strong customer partnerships, iconic brands and a proud history of performance.

As Field Sales Manager – Victoria, you are responsible for leading the commercial success of this portfolio through exceptional people leadership, customer engagement and market execution. Leading a team of Area Managers across metropolitan and regional Victoria, you will balance strategic priorities with operational excellence, ensuring continued growth while strengthening capability, performance and customer relationships across the region.

This role provides the critical link between sales strategy and execution in market, ensuring our brands win at the point of purchase across both the Retail and On-Premise channels. You will translate business priorities into actionable plans, driving performance, developing capability and maintaining strong relationships with key customers and stakeholders.

Partnering closely with the Regional Hub Sales Manager – South, you will foster a high-performance culture, support team development and ensure Brown Family Wine Group's sales initiatives, field operating standards and business priorities are consistently executed across the Victorian portfolio.

Key Responsibilities:

• Lead, coach and develop a team of Area Managers to achieve sales, distribution and profitability targets through best-in-class execution.
• Deliver the Brown Family Wine Group sales strategy and Annual Operating Plan across Victoria, translating priorities into clear field execution plans.
• Drive executional excellence across promotions, product launches, tasting programs and in-store activations.
• Build and maintain strong relationships with key customers, banner groups and industry stakeholders across Victoria.
• Conduct regular in-market coaching, performance reviews and capability development with your team.
• Monitor sales performance and market trends to identify opportunities to grow market share.
• Collaborate with Sales, Marketing, Supply Chain and other internal teams to deliver exceptional customer outcomes.

About You

You are an energetic and engaging sales leader who enjoys developing people, building customer relationships and delivering exceptional commercial outcomes.

You thrive in a fast-paced environment and are passionate about coaching high-performing teams while driving executional excellence in market.

To succeed in this role, you will bring:

• Proven experience in a field sales leadership, regional management or similar people leadership role.
• Demonstrated success leading, coaching and developing high-performing sales teams.
• Strong commercial acumen and understanding of sales performance drivers.
• Excellent communication, coaching and stakeholder management skills.
• Strong analytical, planning and problem-solving capability.
• Experience interpreting sales data and translating insights into action.
• Ability to build collaborative relationships across customers and internal teams.
• Proficiency in CRM systems and Microsoft Office applications.
• Relevant FMCG or wine industry experience will be highly regarded.
• Tertiary qualifications in Business, Sales, Marketing or a related discipline will be viewed favourably.
• A current driver’s licence and willingness to travel regularly across Victoria (metropolitan and regional areas).

Further information and/or to obtain a copy of the Position Description, please email *******@brownfwg.com.au

Why Join Us?

• Be part of one of Australia's most progressive and exciting wine companies.
• Lead a passionate field sales team representing an exceptional portfolio of iconic and emerging market-leading brands.
• Play a key leadership role driving sales performance and execution across Victoria.
• Join a collaborative and supportive sales leadership team within a business renowned for its culture and innovation.
• Great Place to Work Certified 2026.
• Generous employee benefits, including product discounts.

If you thrive in a fast-paced environment and want to be part of a business recognised for market leadership and a highly regarded company culture, we would like to hear from you.