Wine Sales Manager

Blackcoat Wines; Melbourne; On-site; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based incentives

Vehicle allowance

Wine allocation and staff discounts

Flexible working arrangements

Growth into East Coast Sales Director

Job summary

Blackcoat Wines is seeking a commercially minded Sales Manager to lead Victorian wine sales and build foundation for expansion along Australia's east coast. You will develop relationships across premium on-premise, independent retail and key trade channels, with scope to grow into NSW and Queensland as the business expands.

You will drive strategies, manage existing accounts, and represent the brand at tastings and events, while collaborating with management on market positioning and growth

Qualifications

• Proven premium wine sales experience across on-premise, independent retail and trade channels.
• Strong communication, presentation and relationship-building skills.
• Commercial mindset with negotiation and planning abilities.
• Current driver's licence and willingness to travel.
• WSET or equivalent wine qualifications; RSA certification preferred.

Responsibilities

• Develop and execute sales strategies across Victoria to drive growth and hit targets.
• Increase distribution in premium restaurants, wine bars, hotels and independents.
• Identify and secure new wine trade opportunities.
• Manage and grow existing customer relationships.
• Represent Blackcoat at trade tastings, events and industry functions.
• Act as an ambassador for the Blackcoat brand.
• Collaborate with management on market awareness and brand positioning.
• Support wine club growth and direct-to-consumer initiatives.
• Identify opportunities across east coast markets.
• Develop market entry plans for New South Wales and Queensland.

Skills

Proven premium wine industry sales

Established wine trade relationships

Excellent communication & presentation

Commercial acumen & negotiation

Current driver's licence

Education

WSET or equivalent wine qualifications

RSA certification

Job description

Blackcoat is a premium boutique winery located in the rolling hills of Gippsland, Victoria, focusing on producing elegant, cool-climate wines. We are seeking an ambitious and commercially minded Sales Manager to lead Victorian wine sales activities and help build the foundations for future expansion throughout Australia's east coast. Initially focused on Victoria, the successful candidate will develop relationships across premium on-premise, independent retail and key trade channels. As the business grows, the role will expand to include strategic responsibility for New South Wales and Queensland.

Key responsibilities

• Develop and execute sales strategies across Victoria to drive growth and deliver against sales targets
• Increase distribution in premium restaurants, wine bars, hotels and independent retailers
• Identify and secure new wine trade opportunities
• Manage and grow existing customer relationships
• Represent Blackcoat at trade tastings, consumer events and industry functions
• Act as a passionate ambassador for the Blackcoat brand
• Work closely with management to develop market awareness and brand positioning
• Assist with wine club growth and direct-to-consumer initiatives
• Identify emerging opportunities across east coast markets
• Develop market entry plans for New South Wales and Queensland

About you

• Proven premium wine industry sales experience
• Established wine sales relationships across all wine trade channels
• A proactive, self-driven approach with strong organisational skills
• Excellent communication and presentation skills
• Commercial acumen and negotiation skills
• Current driver's licence
• WSET or equivalent wine qualifications
• RSA certification

• Competitive salary package
• Performance-based incentives
• Vehicle allowance
• Wine allocation and staff discounts
• Flexible working arrangements
• Genuine opportunity to grow into an east coast Sales Director role.