Territory Sales Manager - Waratah Fencing

libertyone; Armidale; On-site; AUD 110,000 - 140,000; Full time

Benefits offered by this job

Paid parental leave that goes further

Health cover at discounted rates

Everyday savings

Job summary

Waratah Fencing is seeking a Territory Sales Manager to cover a wide rural territory in North-East NSW, with a focus on Armidale/Tamworth regions. You will build and nurture relationships with farmers, fencing contractors and rural retailers, driving sales and market share growth in agricultural channels.

You will spend significant time on the road, becoming the local face of Waratah, understanding seasonal conditions and customer needs to deliver commercial growth.

Qualifications

• A genuine passion for agriculture and rural communities.
• Strong relationship-building and stakeholder engagement.
• Experience in sales, account management or business development in rural sectors is advantageous.
• Self-motivated and well-organised with the ability to work independently.
• Current and valid driver's licence and willingness to travel regularly.

Responsibilities

• Manage and grow an established territory spanning a large region in North-East NSW, delivering sales, margin and market share growth.
• Build strong relationships with rural distributors, farmers, fencing contractors and industry influencers.
• Identify and convert new business opportunities across agricultural markets.
• Develop territory plans, sales forecasts and customer growth strategies to achieve targets.
• Provide product demonstrations, training and technical support to customers and end users.
• Monitor seasonal, market and competitor activity and translate insights into growth opportunities.

Job description

Territory Sales Manager - Waratah Fencing

Join a 2026 AFR BOSS Best Places to Work Gold Winner and 2026 Sustainability Champion recognised by the World Steel Association. Play a key role in shaping our performance across our Wire business.

Opportunity to join our Waratah Fencing team and work with a wide range of customers across rural Australia.

We currently have a unique opportunity to join our Waratah Fencing team, servicing a diverse territory, preferably located in Armidale/Tamworth region. You will work to build strong relationships with our rural retailers, helping them build better outcomes for their businesses. Working alongside and passionately with key farmers, fencing contractors, government bodies and industry groups.

Reporting to the Regional Sales Manager, you'll take ownership of a substantial rural territory covering key agricultural regions of North-East New South Wales. This is a highly autonomous role where you'll manage and grow an established customer base while identifying new business opportunities across agricultural and rural markets.

Spending the majority of your time on the road, you'll become the local face of the Waratah brand, developing a deep understanding of seasonal conditions, livestock trends and customer needs to deliver commercial growth across your territory.

What you will be doing:

• Manage and grow an established territory spanning a large established region in North-East NSW, delivering sales, margin and market share growth.
• Build strong relationships with rural distributors, farmers, fencing contractors and other key industry influencers.
• Identify and convert new business opportunities across agricultural markets.
• Develop territory plans, sales forecasts and customer growth strategies to achieve commercial targets.
• Provide product demonstrations, training and technical support to customers and end users.
• Monitor seasonal, market and competitor activity, translating insights into opportunities for growth.
• Partner with internal stakeholders to support customer outcomes, account management and credit collection activities.

You will be rewarded with:

• Opportunity to manage a large and diverse territory with significant autonomy
• Career development opportunities within a national business
• Company vehicle and fuel card
• Participation in our Sales Incentive Program

Primary Benefits:

We offer a range of benefits designed to support you at work and beyond:

• Paid parental leave that goes further - 20 weeks paid Primary Carer Leave and 3 weeks Partner Leave, plus superannuation contributions during unpaid leave (eligibility applies)
• Health cover at discounted rates - Access corporate rates with nib Health Insurance to support you and your family
• Everyday savings - Access a wide range of employee discounts across major brands including retail, travel and lifestyle

What you will bring

• A genuine passion for agriculture and rural communities, gained through study, work experience or personal background
• Strong relationship-building and stakeholder engagement skills, with the ability to influence a broad range of customers
• Experience in sales, account management, business development or customer-facing roles, preferably within the agricultural or rural sectors, is advantageous
• A self-motivated and organised approach, with the ability to work independently and manage a large geographic territory
• A current and valid driver's licence and willingness to travel regularly, including overnight stays

Applications are welcome from candidates located within North-East NSW, with Tamworth and Armidale being ideal options.

We offer more than just a job; we provide a dynamic environment built on three pillars that define our commitment to both our team and our industry.

• Work with a greater purpose - join us on our pursuit of a sustainable future and contribute to our nation’s legacy.
• Work well, live better - experience a safe, supportive and inclusive environment which values you as a whole person and where wellbeing matters.
• Build your own future - grow and drive your own development to grow your skills. Everyday is an opportunity to grow.

About us

Waratah Fencing has been supporting rural Australia since 1884, manufacturing fencing products designed for local conditions.

Known for durability and innovation, Waratah provides complete fencing systems trusted by farmers and landowners across the country.

Waratah Fencing is a brand of InfraBuild.