Technical Sales Representative / Sales Engineer – General Industry (NSW)

Atlas Copco; Newcastle City Council; On-site; AUD 90,000 - 140,000; Full time

Benefits offered by this job

Competitive base salary + commission

Superannuation

Company laptop and mobile phone

Extensive onboarding, product, and app

Development path within Atlas Copco

Job summary

Atlas Copco General Industry in NSW seeks a Technical Sales Representative to drive sales, demonstrate solutions, and develop end-user customers and distributors across New South Wales. You will own the full sales cycle from lead to order, conduct on-site assessments and product demonstrations, and articulate ROI to customers while expanding market penetration with partners and service networks.

2-3 years' experience in technical or industrial field sales is required; a background in

Qualifications

• 2-3 years' experience in technical or industrial field sales.
• Background in manufacturing, automation, wind, mining, energy, or industrial assembly.
• Proven ability to sell technical solutions and premium products.
• Strong understanding of industrial processes and applications.
• Experience managing a sales territory and achieving targets.
• High level of autonomy, discipline, and ownership.

Responsibilities

• Actively sell Atlas Copco General Industry tools, systems, and solutions (Hardware and software) in NSW.
• Develop new customers and distributors while growing existing accounts.
• Identify new applications, projects, and growth opportunities.
• Own the full sales cycle: lead → opportunity → quotation → order.
• Conduct on-site customer visits, technical assessments, product demonstrations and presentations.

Skills

Technical sales

Industrial automation

Distributors / channel partners

ROI / value selling

Stakeholder engagement

Education

Bachelor’s degree in Engineering (Industrial/Mechanical/Automation)

Tools

CRM software

Job description

Technical Sales Representative / Sales Engineer – General Industry (NSW)

The Technical Sales Representative – NSW is a front-line, revenue-driving role responsible for developing and growing sales of Atlas Copco General Industry solutions across New South Wales.

This position focuses on field sales execution, product demonstration, technical solution selling, and customer development, working directly with end users and through authorized distributors.
It is an individual contributor role, critical for short-term growth and long-term market penetration.

Key Outcomes

• Consistent achievement of order intake and sales targets
• Expansion of Atlas Copco footprint in manufacturing, automation, mining, energy, maintenance and industrial assembly
• Strong, trust-based relationships with customers, decision-makers, distributors and Atlas Copco team.
• Increased adoption of smart, connected, and error-proof assembly solutions

Core Responsibilities

1. Field Sales & Business Development

• Actively sell Atlas Copco General Industry tools, systems, and solutions (Hardware and software) in NSW
• Develop new customers and distributors while growing existing accounts
• Identify new applications, projects, and growth opportunities
• Execute structured territory planning and daily call routing
• Own the full sales cycle: lead → opportunity → quotation → order

2. Technical & Solution Selling

• Analyze customer processes to identify bottlenecks, risks, and improvement areas
• Propose value-based solutions, not just products

Conduct:

• On-site customer visits
• Technical assessments
• Product demonstrations and presentations

Promote:

• Advanced tightening strategies
• Error-proofing and operator guidance
• Data capture, traceability, and process capability concepts

• Support customers with ROI and payback justifications
• Work closely with authorized distributors and service partners

Support distributor sales through:

• Technical training
• Application support
• Build long-term, mutually beneficial distributor relationships
• Identify gaps in coverage and support corrective actions

Maintain accurate and disciplined CRM usage:

• Forecasting and activity tracking
• Monitor competitor activity, pricing, and market trends

Provide structured feedback to the Business Line Manager on:

• Key projects
• Competitive threats

5. Professional Representation

• Trade shows
• Product launches and seminars
• Participate in internal sales meetings, training, and toolbox talks
• Participate in internal sales meetings, training, and toolbox talks
• Act as a trusted technical and commercial advisor to customers

Required Qualifications & Experience

• 2-3 years' experience in technical or industrial field sales
• Background in manufacturing, automation, wind, mining, energy, or industrial assembly
• Proven ability to sell technical solutions and premium products
• Strong understanding of industrial processes and applications
• Experience managing a sales territory and achieving targets
• High level of autonomy, discipline, and ownership

Preferred

• Bachelor’s degree in Engineering (Industrial, Mechanical, Automation) or equivalent experience
• Experience working with distributors or channel partners
• Exposure to smart tools, automation, or digital manufacturing concepts
• Experience delivering customer training or technical seminars
• Strong communication, presentation, and negotiation skills
• Ability to engage stakeholders from shop-floor to management level
• Analytical mindset with ability to articulate customer value and ROI
• Structured time management and planning skills
• Confident, resilient, and results-driven

Personal Profile

• Ambitious, proactive, and execution-focused
• Technically curious with a strong learning mindset
• Customer-centric and solution-oriented
• High integrity and alignment with Atlas Copco Business Code of Practice
• Team player who collaborates effectively with sales, service, and distributors

What We Offer

• Competitive base salary + performance-based commission
• Superannuation
• Company laptop and mobile phone
• Extensive onboarding, product, and application training
• Clear development path within Atlas Copco
• Long-term career stability with a global market leader

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