Sydney Digital PR Specialist — Hybrid (Visa Sponsorship)

Searchability®; Sydney; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Visa sponsorship

Hybrid working

Job summary

Searchability® is seeking an experienced Digital PR Specialist to lead creative campaigns, secure high-quality backlinks and media coverage for a portfolio of clients in Sydney. The role values UK Digital PR experience and strong outreach with journalists.

You will collaborate with SEO and content teams, develop data-led campaigns, and manage end-to-end delivery from ideation to reporting. Visa sponsorship and relocation support are available.

Qualifications

• 3+ years of Digital PR experience, ideally within a UK digital marketing, SEO or specialist Digital PR agency environment.

Responsibilities

• Develop and deliver creative Digital PR campaigns to secure high-quality backlinks and media coverage for an established portfolio of clients.
• Collaborate with SEO and content teams to identify newsworthy opportunities and execute outreach to Australian publications.
• Build relationships with journalists, editors and publishers; craft press releases and pitches; translate ideas into measurable results.
• Manage end-to-end campaigns from ideation through outreach, coverage tracking and reporting with a cross-functional team.
• Bring UK Digital PR experience and fresh ideas to campaign development and growth of the agency.
• Contribute to ongoing growth of the Digital PR offering and strategic client outcomes.

Skills

3+ years Digital PR experience

Media outreach

Relationship building with journalists

Campaign ideation

Data-led campaigns

SEO awareness

UK market knowledge

Relocation readiness

Tools

Ahrefs

SEMrush

BuzzStream

Muck Rack

Google Analytics

Job description

Searchability® is seeking an experienced Digital PR Specialist to lead creative campaigns, secure high-quality backlinks and media coverage for a portfolio of clients in Sydney. The role values UK Digital PR experience and strong outreach with journalists.

You will collaborate with SEO and content teams, develop data-led campaigns, and manage end-to-end delivery from ideation to reporting. Visa sponsorship and relocation support are available.