Digital PR Campaign Lead – Data-Driven & Hybrid

Prosperity Media; Sydney; Hybrid; AUD 75,000 - 80,000; Full time

Benefits offered by this job

Hybrid work arrangement

Conference travel budget

Training budget

Team lunches

Office in Surry Hills

Job summary

Prosperity Media is looking for a Digital PR Account Manager to join our growing Sydney and Melbourne team. You will oversee end-to-end digital PR campaigns, secure top-tier links, and write campaign copy while guiding clients from onboarding through reporting.

You should have 2+ years in PR, strong written communication, and a passion for data-driven storytelling. Australian working rights and a collaborative mindset are essential.

Qualifications

• 2+ years experience in the PR industry.
• Experience across brands in Australia and New Zealand across finance, health, FMCG, legal, education, fashion, and homeware.
• Bachelor's degree or Diploma as listed.
• Excellent written and general communication skills.
• Australian working rights.

Responsibilities

• Help Digital PR campaigns secure top-tier links and coverage for clients.
• Manage clients from onboarding to outreach, including briefing data team and writing campaign copy.
• Create client strategy delivering consistent SEO outcomes.
• Ideate data-led campaigns that attract tier-one press.
• Spot and outreaching quick-win campaigns (newsjacking).
• Be day-to-day contact for selected clients with WIPs, emails, and reports.
• Mentor junior team members and support on new business pitches.

Skills

PR experience

Australian media knowledge

Written communication

Multi-project juggling

Attention to detail

Time management

Australian working rights

Strategic storytelling

Education

Bachelor's degree in Journalism/Marketing/Business

TAFE Diploma or equivalent

Job description

Prosperity Media is looking for a Digital PR Account Manager to join our growing Sydney and Melbourne team. You will oversee end-to-end digital PR campaigns, secure top-tier links, and write campaign copy while guiding clients from onboarding through reporting.

You should have 2+ years in PR, strong written communication, and a passion for data-driven storytelling. Australian working rights and a collaborative mindset are essential.