Hybrid Digital PR Specialist — Creative, Data‑Driven Outreach

Searchability; Sydney; Hybrid; AUD 99,000 - 121,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Searchability in Sydney seeks an experienced Digital PR Specialist to develop and execute campaigns that boost brand visibility and organic performance. You will lead journalist outreach, craft compelling press releases, and drive backlink acquisition across a diverse client portfolio.

You will collaborate with SEO and content teams, identify newsworthy stories, and manage outreach across publications while monitoring results and optimizing strategy. Hybrid work supported.

Qualifications

• 3+ years of Digital PR experience in a digital marketing, SEO or Digital PR agency environment.
• Strong understanding of Digital PR, link building, earned media and relationship to organic search performance.
• Proven track record delivering creative campaigns that earn high-quality backlinks and media coverage.

Responsibilities

• Develop and execute creative Digital PR campaigns to increase brand visibility.
• Build relationships with journalists, editors and publishers for outreach.
• Create press releases and pitches, manage activity across publications and media outlets.
• Track campaign performance and report results to clients and internal teams.

Skills

Digital PR

Campaign concepts

Journalist outreach

Media analysis

Tools

Ahrefs

SEMrush

BuzzStream

Muck Rack

Google Analytics

Job description

Searchability in Sydney seeks an experienced Digital PR Specialist to develop and execute campaigns that boost brand visibility and organic performance. You will lead journalist outreach, craft compelling press releases, and drive backlink acquisition across a diverse client portfolio.

You will collaborate with SEO and content teams, identify newsworthy stories, and manage outreach across publications while monitoring results and optimizing strategy. Hybrid work supported.