Digital PR Specialist

Searchability®; Melbourne; Hybride; AUD 70 000 - 95 000; Plein temps

Résumé du poste

Searchability is a Melbourne-based digital performance agency seeking an experienced Digital PR specialist. You will plan and execute Digital PR campaigns, drive media outreach and integrate PR tactics with SEO and GEO strategies across a portfolio of clients.

You’ll work in a hybrid Melbourne CBD setup, collaborating with SEO, content and marketing teams to deliver measurable growth and brand authority through data-driven campaigns.

Qualifications

• Proven experience planning and executing Digital PR campaigns.
• Strong understanding of how Digital PR supports SEO performance, backlink acquisition and brand authority.
• Experience managing multiple client accounts and delivering campaigns from ideation to execution.
• Excellent media outreach and relationship-building skills, with the ability to secure relevant coverage.
• Strong content development skills and the creativity to develop compelling campaign angles and digital assets.
• Experience using digital analytics and SEO tools such as Google Analytics, Semrush or Moz.
• Familiarity with media monitoring and relationship management platforms.
• Excellent written and verbal communication skills.
• A proactive, adaptable and collaborative approach, with an interest in the evolving SEO and GEO landscape.

Responsabilités

• Develop and execute Strategic Digital PR campaigns to strengthen brand awareness.
• Lead media outreach, securing coverage across key publications and channels.
• Collaborate with SEO, Content and Marketing teams to align PR with growth objectives.
• Create 90-day roadmaps linking Digital PR to broader SEO/GEO goals.
• Monitor backlinks, report performance, and optimize campaigns based on data.
• Build and maintain journalist and influencer relationships for ongoing opportunities.

Connaissances

Digital PR campaigns

SEO integration

Account management

Media outreach

Content development

Digital analytics tools

Monitoring platforms

Written & verbal communication

Collaborative & proactive

Description du poste

• Manage a portfolio of 4-6 SEO accounts, integrating Digital PR into wider SEO and GEO strategies
• Strong media outreach, relationship building and content strategy skills
• Experience with Google Analytics, Semrush, Moz or similar digital analytics tools
• Opportunity to work across SEO, content marketing and GEO
• Offices in CBD - hybrid

WHO WE ARE...

We're working with an established digital performance agency that partners with businesses to drive growth through data, technology and innovative digital strategies. With expertise spanning SEO, paid media, analytics and Digital PR, they offer an environment where you'll work with a diverse portfolio of clients and deliver campaigns that make a measurable impact.

You'll be joining a collaborative SEO team that values creativity, fresh thinking and continuous development. With an increasing focus on organic visibility and the evolving search landscape, this is an opportunity to develop innovative Digital PR campaigns, build strong media relationships and contribute to strategies that strengthen brand authority across traditional and AI-powered search platforms.

WHAT YOU WILL BE DOING...

You'll develop and execute strategic Digital PR campaigns designed to strengthen brand awareness, secure high-quality backlinks and improve organic search performance. Working closely with the wider SEO team, you'll create 90-day roadmaps that align Digital PR activity with broader SEO and GEO objectives.

You'll lead campaigns from initial ideation through to execution, developing creative angles, compelling content and engaging digital assets that capture media attention. Through proactive media outreach, content distribution and relationship building, you'll identify opportunities to secure relevant coverage and increase brand visibility across key publications and digital channels.

Managing a portfolio of 4-6 tier 2 and 3 SEO accounts, you'll integrate Digital PR tactics into wider organic growth strategies, ensuring campaigns are aligned with client objectives and deliver meaningful results. You'll work closely with SEO, Content and Marketing teams to develop cohesive strategies and ensure campaigns are delivered effectively.

You'll use data and performance insights to evaluate campaign effectiveness, monitor backlink acquisition and identify opportunities for improvement. Through regular reporting and analysis, you'll provide actionable recommendations that demonstrate the value of Digital PR and support continuous optimisation.

Building and maintaining relationships with journalists, publishers, influencers and other industry stakeholders will be central to your success. You'll monitor brand mentions, media coverage and sentiment across digital channels, proactively identifying opportunities to strengthen client reputation and maximise campaign impact.

You'll also stay up to date with industry trends, media opportunities and evolving SEO best practices, bringing fresh ideas to campaigns and exploring how Digital PR can support brand authority and visibility across AI-driven search platforms.

WHAT YOU WILL NEED...

• Proven experience planning and executing Digital PR campaigns
• Strong understanding of how Digital PR supports SEO performance, backlink acquisition and brand authority
• Experience managing multiple client accounts and delivering campaigns from ideation through to execution
• Excellent media outreach and relationship-building skills, with the ability to secure relevant coverage
• Strong content development skills and the creativity to develop compelling campaign angles and digital assets
• Experience using digital analytics and SEO tools such as Google Analytics, Semrush or Moz
• Familiarity with media monitoring and relationship management platforms
• Excellent written and verbal communication skills
• A proactive, adaptable and collaborative approach, with an interest in the evolving SEO and GEO landscape