Digital Strategy Lead — SEO, PR & AI Growth

Searchability®; Sydney; Ibrido; AUD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

Searchability® is seeking a Digital Strategist to drive integrated Digital PR, SEO and outreach strategies across a varied client portfolio. You will own campaigns from research and strategy through to execution, securing coverage and backlinks while guiding organic growth.

You'll collaborate with SEO, content and broader digital teams, monitor results, and propose data-driven improvements. Hybrid work in Sydney, with career progression opportunities in a collaborative, award-winning agency.

Competenze

• Experience in digital PR, SEO, media outreach or similar digital marketing roles
• Understanding of how Digital PR, backlinks, content and outreach contribute to SEO performance
• Knowledge of SEO fundamentals: organic visibility, rankings, link building, domain authority

Mansioni

• Develop and deliver integrated Digital PR, SEO and outreach strategies for a diverse client portfolio
• Identify opportunities for high-quality media coverage and backlink growth
• Build relationships with journalists, publishers and media outlets
• Monitor campaign performance and provide strategic recommendations to improve results and growth

Conoscenze

Digital strategy

Digital PR

SEO

Backlinks

Journalist relations

Data-driven

Communication

Strumenti

Google Analytics

SEMrush

Ahrefs

Moz

Descrizione del lavoro

Searchability® is seeking a Digital Strategist to drive integrated Digital PR, SEO and outreach strategies across a varied client portfolio. You will own campaigns from research and strategy through to execution, securing coverage and backlinks while guiding organic growth.

You'll collaborate with SEO, content and broader digital teams, monitor results, and propose data-driven improvements. Hybrid work in Sydney, with career progression opportunities in a collaborative, award-winning agency.