Digital PR Specialist

Searchability; Sydney; Hybrid; AUD 99,000 - 121,000; Full time

Benefits offered by this job

Hybrid working

Job summary

Searchability in Sydney seeks an experienced Digital PR Specialist to develop and execute campaigns that boost brand visibility and organic performance. You will lead journalist outreach, craft compelling press releases, and drive backlink acquisition across a diverse client portfolio.

You will collaborate with SEO and content teams, identify newsworthy stories, and manage outreach across publications while monitoring results and optimizing strategy. Hybrid work supported.

Qualifications

• 3+ years of Digital PR experience in a digital marketing, SEO or Digital PR agency environment.
• Strong understanding of Digital PR, link building, earned media and relationship to organic search performance.
• Proven track record delivering creative campaigns that earn high-quality backlinks and media coverage.

Responsibilities

• Develop and execute creative Digital PR campaigns to increase brand visibility.
• Build relationships with journalists, editors and publishers for outreach.
• Create press releases and pitches, manage activity across publications and media outlets.
• Track campaign performance and report results to clients and internal teams.

Skills

Digital PR

Campaign concepts

Journalist outreach

Media analysis

Tools

Ahrefs

SEMrush

BuzzStream

Muck Rack

Google Analytics

Job description

Up to $110,000 + Super | Permanent | Sydney | Hybrid Working

• Permanent opportunity offering up to $110,000 + superannuation, joining a leading digital marketing agency in Sydney
• Hybrid working arrangement with 3 days in the office and 2 days working from home
• Take ownership of creative Digital PR campaigns, journalist outreach, link building and earned media strategies across an exciting portfolio of clients

WHO ARE WE?

We're partnering with a leading digital marketing agency in Sydney that's continuing to grow its team and is now looking for an experienced Digital PR Specialist to join the business. Working with an established portfolio of clients across a range of industries, the agency has built a strong reputation for delivering creative, data-driven digital marketing strategies that generate measurable results. With a talented team of specialists across SEO, content, performance marketing and wider digital strategy, they take a collaborative approach to helping brands improve their online visibility and achieve sustainable growth. This is a fantastic opportunity for someone who enjoys combining creativity with data, developing newsworthy campaigns and securing high-quality media coverage that makes a genuine difference to organic search performance. You'll have the opportunity to take ownership of campaigns, contribute fresh ideas and play an important role in the continued development of the agency's Digital PR offering.

WHAT WILL YOU BE DOING?

As the Digital PR Specialist, you'll be responsible for developing and executing creative, results-driven Digital PR campaigns designed to increase brand visibility, secure high-quality backlinks and improve organic search performance. You'll work closely with SEO and content specialists to identify opportunities, develop compelling campaign concepts and turn interesting stories into valuable media coverage. A significant part of the role will involve building relationships with journalists, editors and publishers, creating engaging press releases and pitches, and managing outreach activity across a range of publications and media outlets. You'll take ownership of campaigns from initial research and ideation through to execution, coverage tracking and performance reporting, ensuring activity aligns with wider client objectives and SEO strategies. Beyond campaign delivery, you'll contribute creative ideas, identify emerging trends and opportunities, and work collaboratively with internal teams to continuously improve the effectiveness of Digital PR activity across the agency's client portfolio.

WHAT YOU NEED TO HAVE...

• 3+ years of experience in Digital PR, ideally within a digital marketing, SEO, content or specialist Digital PR agency environment.
• Strong understanding of Digital PR, link building, earned media and the relationship between media coverage and organic search performance.
• Proven experience developing and delivering creative Digital PR campaigns that secure high-quality backlinks and relevant media coverage.
• Experience building and maintaining relationships with journalists, editors, publishers and media contacts.
• Confidence identifying newsworthy stories, developing campaign concepts and creating compelling press releases and journalist pitches.
• Experience using tools such as Ahrefs, SEMrush, BuzzStream, Muck Rack, Google Analytics or similar platforms.
• Ability to analyse campaign performance, track earned media coverage and communicate results to clients and internal stakeholders.