Digital PR Strategist — Hybrid (SEO & Outreach)

Searchability®; Melbourne; Ibrido; AUD 70.000 - 95.000; Tempo pieno

Descrizione del lavoro

Searchability is a Melbourne-based digital performance agency seeking an experienced Digital PR specialist. You will plan and execute Digital PR campaigns, drive media outreach and integrate PR tactics with SEO and GEO strategies across a portfolio of clients.

You’ll work in a hybrid Melbourne CBD setup, collaborating with SEO, content and marketing teams to deliver measurable growth and brand authority through data-driven campaigns.

Competenze

• Proven experience planning and executing Digital PR campaigns.
• Strong understanding of how Digital PR supports SEO performance, backlink acquisition and brand authority.
• Experience managing multiple client accounts and delivering campaigns from ideation to execution.
• Excellent media outreach and relationship-building skills, with the ability to secure relevant coverage.
• Strong content development skills and the creativity to develop compelling campaign angles and digital assets.
• Experience using digital analytics and SEO tools such as Google Analytics, Semrush or Moz.
• Familiarity with media monitoring and relationship management platforms.
• Excellent written and verbal communication skills.
• A proactive, adaptable and collaborative approach, with an interest in the evolving SEO and GEO landscape.

Mansioni

• Develop and execute Strategic Digital PR campaigns to strengthen brand awareness.
• Lead media outreach, securing coverage across key publications and channels.
• Collaborate with SEO, Content and Marketing teams to align PR with growth objectives.
• Create 90-day roadmaps linking Digital PR to broader SEO/GEO goals.
• Monitor backlinks, report performance, and optimize campaigns based on data.
• Build and maintain journalist and influencer relationships for ongoing opportunities.

Conoscenze

Digital PR campaigns

SEO integration

Account management

Media outreach

Content development

Digital analytics tools

Monitoring platforms

Written & verbal communication

Collaborative & proactive

Descrizione del lavoro

Searchability is a Melbourne-based digital performance agency seeking an experienced Digital PR specialist. You will plan and execute Digital PR campaigns, drive media outreach and integrate PR tactics with SEO and GEO strategies across a portfolio of clients.

You’ll work in a hybrid Melbourne CBD setup, collaborating with SEO, content and marketing teams to deliver measurable growth and brand authority through data-driven campaigns.