Digital PR Specialist

Searchability®; Sydney; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Visa sponsorship

Hybrid working

Job summary

Searchability® is seeking an experienced Digital PR Specialist to lead creative campaigns, secure high-quality backlinks and media coverage for a portfolio of clients in Sydney. The role values UK Digital PR experience and strong outreach with journalists.

You will collaborate with SEO and content teams, develop data-led campaigns, and manage end-to-end delivery from ideation to reporting. Visa sponsorship and relocation support are available.

Qualifications

• 3+ years of Digital PR experience, ideally within a UK digital marketing, SEO or specialist Digital PR agency environment.

Responsibilities

• Develop and deliver creative Digital PR campaigns to secure high-quality backlinks and media coverage for an established portfolio of clients.
• Collaborate with SEO and content teams to identify newsworthy opportunities and execute outreach to Australian publications.
• Build relationships with journalists, editors and publishers; craft press releases and pitches; translate ideas into measurable results.
• Manage end-to-end campaigns from ideation through outreach, coverage tracking and reporting with a cross-functional team.
• Bring UK Digital PR experience and fresh ideas to campaign development and growth of the agency.
• Contribute to ongoing growth of the Digital PR offering and strategic client outcomes.

Skills

3+ years Digital PR experience

Media outreach

Relationship building with journalists

Campaign ideation

Data-led campaigns

SEO awareness

UK market knowledge

Relocation readiness

Tools

Ahrefs

SEMrush

BuzzStream

Muck Rack

Google Analytics

Job description

Digital PR Specialist – Relocate to Sydney, Australia

£55,000 Salary Equivalent | Visa Sponsorship Available | Sydney | Hybrid Working

• Permanent opportunity with a leading Australian digital marketing agency, offering up to $110,000 + superannuation (approximately £55,000 equivalent)
• Visa sponsorship available for eligible candidates already planning their relocation from the UK to Sydney
• Hybrid working arrangement with 3 days in the Sydney office and 2 days working from home.
• Ideal for experienced UK Digital PR professionals who already have their flights booked to Australia and are looking to secure their next career move

WHO ARE WE?

Already booked your flights to Australia and starting to think about your next career move? We're partnering with a leading digital marketing agency in Sydney that's looking for an experienced Digital PR Specialist to join its growing team, with visa sponsorship available for the right candidate. This is a fantastic opportunity for someone currently working within the UK Digital PR market who's already committed to relocating to Australia and wants to secure an exciting opportunity before arriving. Our client is an established digital agency working with an impressive portfolio of brands across a range of industries, delivering creative, data-driven campaigns across SEO, Digital PR, content and wider digital marketing. You'll be joining a collaborative team of experienced digital specialists, with the opportunity to bring your knowledge of the UK market into an Australian agency environment. Whether you're relocating for a lifestyle change, career progression or simply looking for a new challenge, this is an opportunity to continue developing your career in Digital PR while making the move to Sydney.

WHAT WILL YOU BE DOING?

As the Digital PR Specialist, you'll take ownership of developing and delivering creative Digital PR campaigns designed to secure high-quality backlinks, generate valuable media coverage and improve organic search performance for an established portfolio of clients. Working closely with SEO and content specialists, you'll identify newsworthy opportunities, develop engaging campaign concepts and execute targeted outreach strategies across relevant Australian publications and media outlets. You'll be responsible for building relationships with journalists, editors and publishers, creating compelling press releases and pitches, and turning creative ideas into measurable results. The agency is particularly interested in candidates coming from the UK Digital PR market who have experience delivering successful SEO-led campaigns, understand the importance of authoritative link acquisition and can bring fresh ideas and approaches to campaign development. You'll manage campaigns from initial ideation and research through to execution, coverage tracking and reporting, working collaboratively with the wider digital team to ensure activity supports client objectives. Alongside day-to-day delivery, you'll have the opportunity to contribute to the continued growth of the agency's Digital PR offering, introducing new ideas, identifying emerging opportunities and helping shape creative strategies across its client portfolio.

WHAT YOU NEED TO HAVE...

• 3+ years of experience in Digital PR, ideally within a UK digital marketing, SEO or specialist Digital PR agency environment.
• Strong track record of developing and delivering successful Digital PR campaigns that generate high-quality backlinks and earned media coverage.
• Experience building relationships with journalists, editors and publishers, with a strong understanding of effective media outreach.
• Confidence developing creative campaign concepts, identifying newsworthy stories and producing engaging press releases and journalist pitches.
• Experience delivering proactive and reactive Digital PR campaigns, including data-led content, trend-based campaigns and newsjacking.
• Strong understanding of SEO principles and the relationship between Digital PR, link acquisition and organic search visibility.
• Experience using tools such as Ahrefs, SEMrush, BuzzStream, Muck Rack, Google Analytics or similar platforms.
• Ability to manage end-to-end Digital PR campaigns, from initial research and ideation through to outreach, coverage and reporting.
• Experience managing multiple client campaigns and collaborating with SEO, content and wider digital marketing teams.
• Already have plans in place to relocate to Sydney, ideally with flights booked and a confirmed or anticipated arrival date.