Sydney‑Based Hybrid Activation & Campaign Lead

Mindshare World; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

20 days holiday (increase to 25)

Option to purchase extra leave

Flexible working environment

Paid parental leave

Birthday leave

Early finishes in summer

Employee wellness support (EAP)

Job summary

Mindshare ANZ is seeking a proactive media professional to drive omnichannel campaigns from concept to execution. You will manage bookings, trafficking, optimisation and reporting across a diverse set of media, including programmatic, TV tracking and OOH, while collaborating with leading brands to deliver measurable results.

You will contribute to post-campaign analysis, provide insights to improve performance, and actively participate in industry events, leveraging Mindshare’s global networks

Qualifications

• Experience delivering omnichannel campaigns across multiple platforms.
• Strong organisational skills to manage several campaigns simultaneously.
• Excellent communication and stakeholder management.

Responsibilities

• Lead activation of approved media plans across channels (programmatic, TV, OOH, etc).
• Book, traffic, optimise and track campaigns with meticulous attention to detail.
• Collaborate with top-tier brands to translate business goals into media tactics.
• Conduct post-campaign analysis and craft clear, actionable insights.
• Represent the agency at industry events and build partnerships with media & tech partners.

Skills

Omnichannel marketing

Campaign activation

Client collaboration

Reporting & analytics

Networking

Job description

Mindshare ANZ is seeking a proactive media professional to drive omnichannel campaigns from concept to execution. You will manage bookings, trafficking, optimisation and reporting across a diverse set of media, including programmatic, TV tracking and OOH, while collaborating with leading brands to deliver measurable results.

You will contribute to post-campaign analysis, provide insights to improve performance, and actively participate in industry events, leveraging Mindshare’s global networks